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Vitamin OAC: Tips and Best Practices for Optimizing Your Official Artist Channel

April 8, 2019

Since YouTube introduced its Official Artist Channel (OAC) program, several of the traditional ways in which music was distributed and consumed on the platform have changed. With the primary sources for music content (owned & operated artist channels, Vevo channels and artist topic channels) merged into a single one-stop-shop for an artist’s music, it is now paramount for artists and labels to use this tool effectively in order to reach their full potential. Below are some important ways in which an OAC should be utilized.

Delivering Art Tracks

YouTube uses Art Tracks to index and build playlists and shelves that are displayed on an artist’s OAC. They are used to showcase albums and top music content,