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Think Outside The Feed: DMs & Augmented Reality

August 6, 2018

With attention spans at an all-time low and multi-tasking at an all-time high, how can we compel fans to give us their full attention and really give a new release a chance? This is a question our Interactive Marketing & Audience Development team is constantly asking.  So we’ve gathered a few ideas outside of the typical social posts.

VR for social media: Snapchat Lenses

Have you considered VR? At first glance, it might just look like a fancy, inaccessible buzzterm. Or maybe it sounds like something that belongs in a video game. But VR and AR (virtual reality and augmented reality) are increasingly real, accessible tactics for immersing fans in an experience.

If you remember Pokemon Go, you’ve seen the most mainstream, accessible example of AR.  Now, Snapchat Lenses allow anyone to create an interactive AR experience within the Snapchat app for free.