The Orchard Expands its Artist & Label Roster and Global Operations Across The African Continent With Key Local Hires
The Orchard Expands its Global Operations Across The African Continent With Key Local Hires
Mpumi Phillips, Ikechukwu Onuorah and Beth Achitsa join the company in South Africa, Kenya and Nigeria
Local artist and label signees include Busiswa, Naira Marley, Juls, Ambitiouz Entertainment,
Ghetto Ruff, Bongo Records and moreThe Orchard today announced its continued growth across the African continent with key executive hires:
- Mpumi Phillips, Director of Distribution, will lead the company’s Johannesburg, South Africa office;
- Ikechukwu Onuorah, Director, Nigeria in Lagos, Nigeria;
- and Beth Achitsa, Artist & Label Relations Manager in Nairobi, Kenya.
###About The Orchard The Orchard, now in its 25th year, is a full-service music distribution company operating in more than 45 cities worldwide. The Orchard's comprehensive artist & label services offering harnesses innovative technology, transparent data analysis, and expertise to reach fans and grow audiences. Offerings include digital and physical sales and marketing, advertising, sync and brand partnerships, rights management, video monetization, collaborator splits and royalty accounting, publishing administration and more. The Orchard empowers creators and entrepreneurs to grow and adapt in the dynamic, global industry. For further information, visit www.theorchard.com."
HASBRO SIGNS EXCLUSIVE GLOBAL ADMINISTRATION DEAL WITH SONY MUSIC PUBLISHING TO SUPPORT THE BRANDED ENTERTAINMENT LEADER’S ENTIRE PORTFOLIO; MAGIC STAR, THE ORCHARD’S CHILDREN’S AND FAMILY DIVISION, ALSO TAPPED AS HASBRO’S RECORDED MUSIC DISTRIBUTION PARTNER
###About Hasbro Hasbro is a toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com. About Magic Star Magic Star is the Global Division of children’s and family entertainment at The Orchard. Launched in October 2019 as part of Sony Music Entertainment UK, Magic Star is dedicated to children’s audio and audiovisual content from pop music and spoken word to live events for the whole family. Magic Star’s partner offerings include music engagement & marketing strategy, video creation, global distribution, brand partnerships and press/publicity campaigns. www.magicstarkids.com About Sony Music Publishing Sony Music Publishing (“SMP”) is the leading global music publisher, home to the world’s greatest songwriters and many of the most iconic songs ever written. Headquartered in New York with an international network of 38 offices, Sony Music Publishing supports the vision, artistry, and goals of its songwriters by amplifying opportunities, fostering collaboration, and defending their rights. SMP represents classic catalogues including The Beatles, Queen, Motown, Carole King, Paul Simon, Bruce Springsteen, Leiber & Stoller, Leonard Cohen, Michael Jackson, Stevie Wonder, AC/DC and The Rolling Stones, as well as contemporary superstars such as Ed Sheeran, Beyoncé, Lady Gaga, Olivia Rodrigo, Calvin Harris, Daddy Yankee, Gabby Barrett, Jay-Z, Luke Bryan, Luis Fonsi, Maluma, Marc Anthony, Miranda Lambert, Pharrell Williams, Rihanna, Sara Bareilles, Sean Love Combs, The Kid Laroi, Travis Scott and many more. Sony Music Publishing is a part of Sony’s suite of powerful entertainment brands. Learn more about SMP here. "
###About MBA For Africa: The MBA For Africa is an initiative of the Creative Industries Initiative For Africa (CIIFA), in partnership with Music Ally, and Dr. Carlos Chirinos of the Music Business program at the New York University. The Music Business Academy for Africa began as an internship scheme in 2017 before evolving into a talent management training program, and ultimately the full music business education initiative that launched in 2020. For more information, visit www.mbaforafrica.com About The Orchard: The Orchard is a full-service music distribution company operating in more than 45 cities worldwide. The Orchard's comprehensive artist & label services offering harnesses innovative technology, transparent data analysis, and expertise to reach fans and grow audiences. Offerings include digital and physical sales and marketing, advertising, brand partnerships, rights management, video monetization, collaborator splits and royalty accounting, publishing administration, neighbouring rights, and more. Championed by an exceptional community of music lovers and experts, The Orchard empowers creators and entrepreneurs to grow and adapt in the dynamic, global industry. For further information, visit www.theorchard.com."