Priya Dewan Promoted to VP, International Marketing, Asia Pacific and MD, Southeast Asia and Korea at The Orchard
Nov 15, 2021
Today, The Orchard announced Priya Dewan has been promoted to the Vice President of International Marketing, Asia Pacific (APAC), in addition to Managing Director of Southeast Asia and Korea. The newly appointed Vice President position marks the company’s first Pan-Asian management role. Dewan’s promotion follows the company’s substantial growth in the market, and the need for expansion to provide additional on the ground support to artists and labels in the region.
Previously, Dewan held the Vice President of Southeast Asia and South Korea position, and was responsible for leading The Orchard’s teams in the region, providing expertise, release strategy, and regional support; as well as creating a pipeline for artists locally to new international audiences.
Dewan is responsible for signing The Orchard’s priority labels in the region, including BTS’ label BIGHIT Music and JYP Entertainment – whose roster includes ITZY, Stray Kids and more. In addition to being recognized by Billboard as a 2021 International Power Player, she has 18 years of music industry experience, and previously held a position at UK-based label Warp Records as the Label Manager for North America. Dewan has also represented artists touring in Asia, including CHVRCHES, YUNA, Flying Lotus and Bicep. She will report to Colleen Theis, The Orchard’s Chief Operating Officer.
Recently, The Orchard launched its office in Indonesia, with Arie Legowo, as Head of Indonesia, and Gyscha Rendy, as Client Services Manager, Southeast Asia, leading operations. Both Legowo and Rendy will report to Dewan in their new roles. In addition to South Korea, The Orchard’s newly expanded reach across Asia now includes an on-the-ground presence in Greater China, Japan, Indonesia, Vietnam, Singapore and the Philippines.
“The Orchard’s Pan-Asian expansion further amplifies the amazing success we’ve had connecting artists and labels from the region with fans around the world,” said Colleen Theis, COO, The Orchard. “Priya’s leadership and proven expertise at identifying and developing talent will continue to create new opportunities for our clients.”
“In this new role I look forward to helping more clients from across the region achieve greater success by providing more access to our global tools and teams,” said Priya Dewan. “This also includes exploring bigger opportunities for our entire catalogue with our international Digital Service Providers across the Asia-Pacific region.”
About The Orchard
The Orchard is a leading music distribution company operating in 45 offices worldwide. With a comprehensive artist & label services offering including full-service marketing, sync licensing, video services, transparent data analysis, advertising, rights management, digital and physical distribution and more, The Orchard empowers creators and businesses to grow and adapt in the dynamic global industry. For further information, visit www.theorchard.com.