The Orchard Puts Transparency First With Next Generation Product For Indie Filmmakers
Sep 09, 2016
Reveals Unprecedented Access to Revenue for Academy Award®-Nominated Film CARTEL LAND
New York, NY — September 9th, 2016 — The Orchard announced today that they are taking the next step in providing filmmakers and producers an unprecedented level of data and transparency around the lifecycle of their films. The Orchard’s current platform, already in use by its growing stable of award-winning independent filmmaker and producer clients, provides real time performance data and P&A tracking throughout a film’s release that is rarely made available by distributors. With the latest iteration of their transparency offering, to be released over the next six months, The Orchard will integrate a more holistic, contextual look at a film’s overall success and audience reach, as well as its recoupment positing and timing. With this evolving product, The Orchard aims to pull back the curtain on an area of the business that is shrouded in mystery and often unavailable to filmmakers. In partnership and transparency, The Orchard aims to realign the incentives of filmmakers and distributors to optimize film release strategies with respect to both revenue performance and cost. For access to the portal, please visit: transparency.theorchard.com.
This interactive experience will also provide an unparalleled look at filmmakers’ revenue for past releases, including complete data for the Academy Award®-nominated Best Documentary, “Cartel Land.” Combining The Orchard’s industry-leading digital analytics with the addition of data across all revenue streams, including theatrical box office, alongside the detailed breakdowns of P&A expenses, this new product allows users to track P&A spending against revenue performance; gives context on how minimum guarantees affect profit; provides a true understanding of film revenue potential in the marketplace; and generates a clear picture of recoupment potential which is increasingly critical.
“Filmmakers and producers alike often come into a distribution partnership expecting a lack of transparency and data because of their past experiences in the industry,” said Paul Davidson, The Orchard’s EVP, Film and Television. “Our current and future iterations of this amazing dashboard seek to rewrite the way distributors and filmmakers collaborate, evaluate success and strategize the lifecycle planning of their movies.”
“It has always been our goal to establish transparent and effective film distribution that would mirror what we have done so successfully with our global music distribution platform,” said Brad Navin, The Orchard’s CEO. “We are thrilled to be able to deliver such thorough analytics to our filmmakers, arming us all with the most possible information, and giving each film the chance at success it deserves.”
The Orchard’s film division has seen tremendous growth in a very short time. 2015 saw the release of the company’s first Academy Award contender, “Cartel Land,” as well as the releases of Sundance favorite “The Overnight,” “Dior & I” and “What We Do in the Shadows.” More recently, the company released critically-acclaimed Sundance titles “Hunt for the Wilderpeople” and “Life, Animated,” as well as Academy Award-winner Morgan Neville’s “The Music of Strangers.” Upcoming releases include fall’s highly anticipated films “Neruda,” “Christine,” and “Demon.”
About The Orchard
The Orchard is a pioneering independent film, TV and music distribution company that operates in over 25 global markets. The company, founded as a music distributor in 1997, is a groundbreaking leader in the film and television distribution space, known for its innovative technology that provides filmmakers with up-to-the minute trending data and analytics on their projects.