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The Orchard Promotes Cat Kreidich to SVP, Global Account Management

Mar 13, 2017

March 13, 2017, New York, NY – Independent distributor and label services company The Orchard announces the promotion of Cat Kreidich to Senior Vice President, Global Account Management.

In this role she is responsible for managing and maintaining The Orchard’s relationships with its retail partners. This includes overseeing commercial strategy, digital sales, retail marketing, account operations, curation, playlisting and audience development. In her new post she will continue to help grow The Orchard’s business and drive revenue opportunities with existing clients and evolving market players. She reports to COO Colleen Theis.

Stated Theis, “Cat is an accomplished leader on our team and she has been an instrumental contributor to The Orchard’s continuing growth and success. During her tenure, her responsibilities have evolved and grown, rising from head of North American digital sales in a download-focused market to global oversight of an increasingly complex multi-national consumer retail offering. We are thrilled to have her taking on this expanded role.”

A native of New York City, Cat has 18 years’ experience in music. Prior to joining The Orchard in 2011, she was the North American digital lead at ADA Distribution (WMG). She also worked as head of sales at Ultra Records, in physical retail marketing at Caroline Distribution (EMI), and in radio promotion at Virgin Records. She started her career in new media at Universal/Motown Records.

About The Orchard

The Orchard, celebrating 20 years in business, is a pioneering music, film and video distribution company operating in more than 25 global markets. With a holistic approach to sales and marketing combined with industry-leading technology and operations, The Orchard amplifies reach and revenue across hundreds of digital, physical and mobile outlets around the world. The Orchard streamlines content owners’ business complexity with an intuitive client dashboard, comprehensive rights management and tailored client support. Founded in 1997, The Orchard empowers businesses and creators in the entertainment industry.