World’s largest independent distributor continues to support innovative talent in worldwide distribution deal.
New York, NY – October 20th, 2015 – The Orchard , a pioneering independent music, film and video distribution company, announced today a new partnership with singer/actress Rose McGowan. The former Charmed actress is diving into the music scene with her first single, “RM486,” exclusively distributed by The Orchard. The creative and highly controversial song and video illustrate The Orchard’s ongoing support of forward-thinking artists.
“With the release of my first single, ‘RM486,’ I wanted to do it my way,” says McGowan. “I knew I wanted to distribute the song digitally and needed someone who not only knew their stuff, but was smart about it. A friend suggested The Orchard, and little did I know they’ve been in digital distribution since it began. ‘RM486’ is one of the first reflections of myself as an artist, unfiltered by anyone or anything else; it’s been gratifying to witness people experience my art worldwide across all platforms instantly. And that’s what The Orchard can do. The power of their reach is awesome.”
The direct deal with McGowan’s label, Damage Inc., finds The Orchard exclusively distributing the singer’s new music worldwide. “RM486” is the first single to be released, along with its artistic and graphic music video. Its reference to abortion pill RU486 and provocative visual interpretation are some of many ways McGowan is using not only music, but also other creative art forms to drive her message.
The video was directed by Grammy and MTV Award-winner Jonas Åkerlund (Lady Gaga, Beyonce, U2) in collaboration with global fashion think tank WHOYOUARE. The actress, known for her outspoken criticism of Hollywood, plans to spread her social messages through art and music, which will be made possible through The Orchard’s distribution platform.
“We love working with passionate and talented artists who know what they want and aren’t shy about challenging the status quo,” says Colleen Theis, COO of The Orchard. “Rose’s strong vision and reach is a perfect match for The Orchard’s skills and sensibilities. We’re honored to have the opportunity to bring her art and voice to the world.”
McGowan has previously partnered with other musical artists, but this is the singer’s debut under her own name. More releases are expected soon through this ongoing partnership.
ABOUT THE ORCHARD
The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. With a holistic approach to sales and marketing combined with industry-leading technology and operations, The Orchard amplifies reach and revenue across hundreds of digital, physical and mobile outlets around the world. The Orchard streamlines content owners’ business complexity with an intuitive client dashboard, comprehensive rights management and tailored client support. Founded in 1997, The Orchard empowers businesses and creators in the entertainment industry. For further information, please visit www.theorchard.com.