The Orchard Adds Blind Pig Catalog to Its Owned Catalog Division
Mar 09, 2015
New label acquisition is part of The Orchard’s ongoing focus to integrate strong independent labels and brands into its global ecosystem.
New York, NY – March 9th, 2015 – The Orchard, a pioneering independent music, film and video distribution company, has acquired the Blind Pig Records catalog as part of a long term strategic deal. The deal includes working with the Blind Pig founders and staff to release five albums in 2015 from Albert Cummings, Victor Wainwright, Cash Box Kings, Zac Harmon and Andy T & Nick Nixon. The record label, which began in 1977 in the basement of the Ann Arbor blues club by the same name, is recognized as one of the world’s premier American Blues and Roots labels. Now based in Chicago and San Francisco, Blind Pig’s rich repertoire includes Muddy Waters, Magic Slim, Poppa Chubby, Charlie Musselwhite, James Cotton, The Cash Box Kings and Otis Clay.
“Jerry and I are extremely proud of the incredible music Blind Pig Records and our artists have produced over the last 38 years,” says Blind Pig Co-Founder and President, Edward Chmelewski. “We look forward to working with The Orchard to carry on our rich legacy of uniquely American and timeless music.”
“This dynamic company continues to develop successful business models for digital distribution that will give our artists the exposure they need in this new music market,” adds Co-Founder Jerry Del Giudice. “The worldwide reach that The Orchard has achieved will benefit our artists and their music immensely, both today and in the years to come.”
Through this deal, the Blind Pig catalog — previously distributed through eOne distribution — is now owned and will be distributed digitally and physically worldwide by The Orchard. The label will also release 5 new titles this year. This latest label addition is part of The Orchard’s growing focus on catalog acquisitions. Over the years, the company has brought a number of independent labels under its roof from diverse backgrounds and genres, including TVT Records, Frenchkiss Records, Discos Joey, JDub, Xanadu and Membran, among others. Ownership of these prestigious catalogs positions The Orchard, which opened its doors 18 years ago, as a dominant 21st century distribution partner. With its owned repertoire, the company has a unique ability to test new business initiatives and provide real time feedback to its client base.
“Bringing genre-leading catalogs like Blind Pig to The Orchard helps us unlock strategic and financial growth opportunities for the company and our clients,” says Colleen Theis, COO of The Orchard. “While our primary focus remains distribution, sales, marketing and business services to third party clients, we are proud to assume the responsibility of stewardship for important catalogs of music and to continue to develop their individual brands.”
With this increased focus on label acquisitions, The Orchard has launched a new division of catalog specialists working specifically to acquire, rejuvenate, repackage and market owned content and brands. The Orchard has hired industry veteran Scott Ambrose Reilly (Amazon, X5 Music, eMusic, Bullethead Management) to run the new division.
“I am proud to be part of this deal with Blind Pig Records” says Reilly. “Having access to this historic Blues catalog and being able to continue to work with and learn from veterans such as Jerry and Edward is a win/win for everyone. This model of buying catalogs with continued involvement from label founders will be a bright spot in our business over the next several years”.
ABOUT THE ORCHARD
The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. With a holistic approach to sales and marketing combined with industry-leading technology and operations, The Orchard amplifies reach and revenue across hundreds of digital, physical and mobile outlets around the world. The Orchard streamlines content owners’ business complexity with an intuitive client dashboard, comprehensive rights management and tailored client support. Founded in 1997, The Orchard empowers businesses and creators in the entertainment industry. For further information, please visit www.theorchard.com.