The Orchard Acquires Premium Latin Music’s Star-Studded Catalog
Apr 29, 2015
New York, NY – April 29, 2015 – The Orchard, a pioneering independent music, film and video distribution company, has acquired Premium Latin Music‘s catalog of over 500 songs by top Latin artists including Aventura.
The powerhouse indie Latin label was founded in 1996 by owner Franklin Romero, and is home to multi-platinum urban bachata group Aventura, who popularized the genre in the early 90s by incorporating elements of hip-hop and R&B. Aventura’s lead singer Romeo Santos has also led a successful solo career since 2011 with the release of Formula I. He sold out two nights at Yankee Stadium in 2014, with his current arena tour wrapping up at Brooklyn’s Barclays Center this July.
Premium’s roster also includes Antony “El Mayimbe” Santos, Elvis Martinez, Eddy Herrera, Negros and singer/songwriter Wason Brazoban. Wason was the lead singer of Negros, a Pop group that had significant success in the early 2000s. In 2007, after Negros disbanded, Wason commenced his solo career with the release of Armadura de Rosas, produced by Alejandro Jaen. Wason is one of the most popular artists in the Dominican community and beyond.
“Premium Latin has been central to my life for many years and I am thrilled to see the label’s next chapter unfold,” says label founder Franklin Romero. “The Orchard has been a strong strategic distribution partner for us, supporting our expansion into digital and driving value for the company. This is a natural next step in our story.”
As part of the new deal, The Orchard will now manage all distribution and offer marketing and artist development services for Premium Latin Music’s upcoming releases in both the U.S. and Canada.
“We’re particularly excited about this acquisition,” says The Orchard’s VP of Catalog Development & Associate General Counsel, Jason Pascal. “Aventura is a seminal artist whose fusion of R&B and hip-hop elements into Dominican bachata took the world by storm, and resulted in sold out arenas and multi-platinum records the world over. In the years to come, our job is to maintain, and ultimately enhance, not only the Aventura legacy, but the entire Premium Latin catalog that Franklin has built.”
ABOUT THE ORCHARD
The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. With a holistic approach to sales and marketing combined with industry-leading technology and operations, The Orchard amplifies reach and revenue across hundreds of digital, physical and mobile outlets around the world. The Orchard streamlines content owners’ business complexity with an intuitive client dashboard, comprehensive rights management and tailored client support. Founded in 1997, The Orchard empowers businesses and creators in the entertainment industry. For further information, please visit www.theorchard.com.