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Maik Pallasch Joins The Orchard As The MD of GSA, Eastern Europe and Russia

Sep 15, 2021

Maik Pallasch Joins The Orchard As The Managing Director of GSA, Eastern Europe and Russia

(New York, NY – 15.09.2021) – The Orchard today announced Maik Pallasch will join the company as the Managing Director, GSA, Eastern Europe and Russia on October 1st. Based in Berlin, Germany, Maik will succeed music veteran Manlio Celotti, The Orchard’s current Managing Director for the territory, who will transition to a Senior Consultant role starting in 2022. In his new role, Manlio will continue to provide strategy and support to The Orchard’s executive team and key clients. Both Maik and Manlio will work in tandem to provide expertise in the territory through the end of 2021. Maik will report to The Orchard’s Chief Operating Officer, Colleen Theis.

Maik brings extensive leadership experience to The Orchard, most recently as the Head Of Music GSA at Spotify, Berlin, where he led the music functions for GSA including editorial, and artist & label partnerships, while continuing to develop overall strategies for the GSA marketplace. Prior to Spotify, Maik was the Managing Director, GSA for BMG Rights Management, and has held creative and management roles at Sony Music Publishing Germany, Miraumusik Records & Publishing, B612 Publishing, Suction Records, Pilatuspool Studios and Motor Music.

“I am very much looking forward to working with the team, and artists and label partners at The Orchard,” said Maik Pallasch. “It’s impressive to see how The Orchard is positioned with its great team, leading technology and international reach. The company has continued to provide the tools to help navigate the current and future challenges client partners face in this ever-changing music market. I am very grateful that Manlio, who has played a vital role in the success of The Orchard, will remain on board through the end of 2021.”

“The past seven years at The Orchard have been incredible. I’m honored to be part of such a dynamic global team,” said Manlio Celotti. “Most importantly, I am proud of what we’ve built locally. The team has hit milestones, broken records, successfully integrated businesses and contributed to the growth of the company in the GSA, Eastern Europe, and Russia territories. I see my ‘start up’ mission as complete, and will be stepping down to give myself more private time, while continuing to support the company’s global vision. Maik’s experience is perfect to take The Orchard to the next level. I cannot think of a better person to lead the charge as the new Managing Director and I am honored to welcome him to the company.”

The Orchard
The Orchard is a leading music distribution company operating in 45 markets worldwide. With a comprehensive artist & label services offering including full-service marketing, sync licensing, video services, transparent data analysis, advertising, rights management, digital and physical distribution and more, The Orchard empowers creators and businesses to grow and adapt in the dynamic global industry. For further information, visit