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Industry Veteran Sveinung Rindal To Lead The Orchard Norway

Mar 02, 2018

Oslo, Norway – 2 March 2018 – Today The Orchard announced music industry veteran Sveinung Rindal as the leader of company operations in Norway. Rindal will head the established Phonofile team at its office in Central Oslo. His remit includes driving continued growth and development in the region, while guiding the staff and label base to maximize regional and global opportunities within The Orchard.

Rindal joins The Orchard from Stageway Talent, where he led the music management group and coordinated all release activities for its artists. Prior to entering management in 2016, Rindal was head of editorial at TIDAL. He joined the service, previously known as WiMP/Aspiro, in 2009 at the launch of the MP3 and streaming store for Norway’s largest music and entertainment retail chain, Platekompaniet.

Rindal’s experience also extends to physical distribution, serving as key accounts manager for five years at Musikkoperatørene Distribution after starting his career in physical retail at Platekompaniet.

“Sveinung is a strong addition to our global management team. He is well respected, with strong relationships and experience across the industry. I’m confident he will lead our vision in Norway and successfully take the company forward. We are proud to have him represent The Orchard,” The Orchard’s Chief Operating Officer, Colleen Theis, said.

“I am proud and excited to join the existing Phonofile team and build The Orchard’s business in Norway. I look forward to working with the great Norwegian indie labels and artists, along with The Orchard’s international catalogue,” Rindal added.

Rindal will work closely with The Orchard’s Copenhagen-based Emilie Snellman, who oversees the teams in Sweden and Denmark, to drive and develop the company’s Nordic business.

About The Orchard

The Orchard is a pioneering music, film and video distribution company operating in more than 30 global markets. With a holistic approach to sales and marketing combined with industry-leading technology and operations, The Orchard amplifies reach and revenue across hundreds of digital, physical and mobile outlets around the world. The Orchard streamlines content owners’ business complexity with an intuitive client dashboard, comprehensive rights management and tailored client support. Founded in 1997, The Orchard empowers businesses and creators in the entertainment industry.