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Advertising Case Study: Big Time Rush meets TikTok’s Super Like feature
Goals: Nickelodeon’s 2000’s sweethearts Big Time Rush (BTR) are back together and starting a new chapter of their music with their recent single “Not Giving You Up.” After an 8-year hiatus, their reunion was the talk of the town for former super fans, opening up an opportunity to re-engage all fans. The band began using …
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