Press

Harry Nach, Kiddtetoon, G Herbo and Summer Salt Among the First to Utilize The Orchard’s Publishing Services

(New York, NY – October 6, 2020) – The Orchard today announced its partnership with Sony/ATV Music Publishing, the leading global music publisher, to provide its distributed artists and labels with an integrated publishing solution, widening the scope of The Orchard’s comprehensive suite of services for recorded music. 

Through its global network, Sony/ATV will handle all aspects of global song representation and royalty collection, allowing The Orchard’s clients to benefit from the scale, infrastructure and premium royalty rates of the publishing industry leader. Harry Nach, Kiddtetoon, G Herbo, Summer Salt and Unique Leader Records are among the first of The Orchard’s distributed clients to utilize publishing services through this new cooperation.

This partnership is one of many ventures under the One Sony initiative, which expands collaboration among Sony’s vast network of businesses. Additionally, this initiative creates new opportunities for Sony Music’s artists’ catalogs across entertainment platforms.

“As a leader in artist services we are pleased to expand our offerings through this partnership with Sony/ATV. The Orchard thrives on empowering creators, and now we can build an environment where songwriters have the space to grow roots and take advantage of The Orchard as a true home for artists,” said Brad Navin, CEO, The Orchard.

Sony/ATV Chairman and CEO Jon Platt stated, “We are happy to share our extensive music publishing network and expertise with The Orchard in this new venture. The Sony/ATV family believes in the importance of creative development and professional support, so we are uniquely positioned to provide world-class service to more of The Orchard’s talented community of songwriters.”

“As an artist, the best feeling is knowing you have the ability to freely create,” said rapper Harry Nach. “The Orchard and Sony/ATV have given me space to express myself completely, and now as a writer, I can take full advantage of my craft and continue to make music that not only feels good, but speaks to who I am as a person.”

About The Orchard
The Orchard is a leading music distribution company operating in 45 markets worldwide. With a comprehensive artist & label services offering including full-service marketing, sync licensing, video services, transparent data analysis, advertising, rights management, digital and physical distribution and more, The Orchard empowers creators and businesses to grow and adapt in the dynamic global industry. For further information, visit www.theorchard.com.

About Sony/ATV Music Publishing
Sony/ATV Music Publishing is the leading global music publisher, which is home to world-class songwriters, legendary catalogues, and industry-leading synchronization licensing and production music businesses. With an international network of 38 offices, Sony/ATV represents many of the most iconic songs ever written by celebrated songwriters such as The Beatles, Bob Dylan, Aretha Franklin, Marvin Gaye, Michael Jackson, Carole King, Queen and The Rolling Stones, as well as contemporary superstars such as Beyoncé, Ed Sheeran, Drake, Pharrell Williams, Lady Gaga, Kanye West, P!nk, and Sam Smith.

New York, NY – May 27, 2020 – The Orchard today rolled out a new feature set for its mobile app OrchardGo, now available on both iOS and Android. The additional features will enable artists and their teams to strategically release new music based on an artist’s social landscape. The app’s initial launch allowed labels distributed by The Orchard to view playlist placements in real time, view track performance data, and pinpoint markets with key fan demographics. With new, enhanced capabilities, the app now gives artists a full, comprehensive view of their social engagement footprint and market visibility compared to other artists.

Artists can control, discover and message directly through social platforms via the app to find and engage with their biggest fans, even pinpointing fans by locations. The app monitors fan’s top interactions in algorithmic order through social posts, hashtags, follower count and geography. Additionally, OrchardGo actively monitors and alerts app users to view social media trends – indicating when and why artists are trending. This provides opportunities to engage with fans in real time.

With social media usage at an all-time high, OrchardGo’s capabilities deliver custom and meaningful connections with fans. Teams are able to make informative decisions and strategies, making it easier to plan releases and marketing campaigns.

“The Orchard is always working to empower the creative community by providing the best products and services in the market,” said Jacob Fowler, Chief Technology Officer, The Orchard. “The latest OrchardGo features shift from the apps in the marketplace that are focused on sales metrics and playlisting, to instead allow artists to find and directly engage with their fans. These features enable artists and their teams to develop more intricate promotional strategies for releases, making the possibility of reaching new audiences endless.”

About The Orchard
The Orchard is a leading music distribution company operating in over 40 markets worldwide. With a comprehensive artist & label services offering including full-service marketing, sync licensing, video services, transparent data analysis, advertising, rights management, digital and physical distribution and more, The Orchard empowers creators and businesses to grow and adapt in the dynamic global industry. For further information, visit www.theorchard.com.

###

The deal includes partnership of KondZilla’s YouTube Channel; one of the largest channels in the world.

New York, NY – January 13, 2020 – The Orchard and Brazilian YouTube Star/multimedia creator/music executive Konrad Dantas today announced they have entered into a new global services partnership for his entertainment company KondZilla. Under the agreement, The Orchard will handle worldwide digital distribution for new releases from KondZilla Records, the company’s record label, and work in collaboration with KondZilla to provide video strategy, drive engagement and manage content for Canal KondZilla, its hugely popular YouTube channel boasting over 50 million subscribers.

In addition to music distribution services, The Orchard will support KondZilla YouTube channels through creative audience development, advertising, rights management, reporting, marketing, optimization of video viewership and monetization. The partnership broadens The Orchard’s Multi-Channel Network and expands Kondzilla’s global vision and impact across platforms.

Erol Cichowski, Vice President, International of The Orchard said, “Konrad is a visionary creative executive and successful entrepreneur who is at the forefront of connecting fans with dynamic entertainment across a variety of platforms. We look forward to working with him and amplifying KondZilla’s positive message and passion for Brazilian culture.”

Konrad Dantas, Managing Partner, CEO of KondZilla said, “KondZilla represents the Baile Funk genre and favela lifestyle. With deep roots in the authentic Brazilian culture that has been increasingly growing, I am excited to see the impact our vibrant content has around the world. The Orchard is a comprehensive company with a global reach that coincides exactly with our moment of expansion. We look forward to fostering and expanding even more global partnerships and music video productions around the world.”

A screenwriter, director and ‘star-maker,’ Dantas founded the KondZilla YouTube channel in 2012 as a platform for the lesser-represented music scene of São Paulo. In the last seven years, the brand has skyrocketed with the emergence of KondZilla.com, a resource for videos, lifestyle, music and fashion, and KondZilla Records, a label with a roster of 60 artists. KondZilla capitalized on the growth of YouTube as fans’ primary method of streaming and brought São Paulo funk to the mainstream. The visionary behind one of the top 10 channels in the world, KondZilla is working to minimize profanity, empower female artists and focus on meaningful projects, evident in the ground breaking track performed by Kevinho and MC Kekel “O Bebê.” As the company continues to grow, their focus remains on giving a voice to the voiceless and expanding representation. 

About The Orchard

The Orchard is a leading music distribution company operating in over 40 markets worldwide. With a comprehensive artist & label services offering including full-service marketing, sync licensing, video services, transparent data analysis, advertising, rights management, digital and physical distribution and more, The Orchard empowers creators and businesses to grow and adapt in the dynamic global industry. For further information, visit www.theorchard.com.