Digital Advertising: Clicks Are Not a Measurement of Success
August 14, 2017
Clicks and click through rate (CTR) have traditionally been the metric used by digital marketers to measure the success of a digital advertising campaign. However, a recent report released by Facebook shows that there is actually no significant correlation between CTR and actual purchase intent, ad recall or even awareness. Why would someone click on… Read more »
The post Digital Advertising: Clicks Are Not a Measurement of Success appeared first on The Daily Rind.