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Case Study: Joyner Lucas ‘ADHD’

October 29, 2020


Goals Two-time GRAMMY nominated rapper Joyner Lucas’ ADHD debut album campaign started on October 19, 2018 with the release of “Devil’s Work” culminating the full length album ADHD on March 26, 2020. From the positioning of the songs, skits, lyrical content, and themes, Joyner’s ADHD tells the story of Joyner traversing life from a young […]

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