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  • Rimas Entertainment and The Orchard Announce Global Distribution Deal

    Jun 24, 2021

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    Rimas Entertainment and The Orchard Announce Global Distribution Deal

    Jun 24, 2021

    Rimas Entertainment To Form New Independent Label SONAR in Partnership with The Orchard

    The Orchard today announced details around its global distribution partnership deal with Rimas Entertainment. Started in 2014 by Noah Assad, Rimas Entertainment boasts an artist roster that includes Bad Bunny, Jowell & Randy, Arcángel, Eladio Carrión and more. Under the distribution agreement, Rimas Entertainment’s entire artist roster will have access to The Orchard’s full suite of artist and label services.

    Furthermore, Rimas Entertainment is creating a new company called SONAR, a label, in partnership with The Orchard, that is dedicated to distributing music for independent artists. With this new venture, Rimas and The Orchard will use their respective strengths around release strategy, distribution, and artist development to support new and emerging artists throughout Latin America.

    In 2020, Rimas Entertainment soared throughout global music markets with the releases of Bad Bunny’s YHLQMDLG, LAS QUE NO IBAN A SALIR, and EL ÚLTIMO TOUR DEL MUNDO, which is the first all Spanish album to hit No.1 on Billboard’s Top 200, as well as Bad Bunny being named the publication’s Top Latin Artist of 2020.

    This global distribution agreement will also cover Rimas Entertainment’s catalog material and new projects. Additionally, Rimas Entertainment’s artists’ YouTube channels will become a part of The Orchard’s Multi-Channel Network.

    “I feel incredibly grateful for this new partnership with The Orchard family,” said Noah Assad, CEO, Rimas Entertainment. “I’m so thankful to join forces with The Orchard’s incredible teams, including Brad Navin and Jason Pascal. Now that we have finally joined forces, we are extremely happy to begin this new journey and eager to continue bringing more music to the world.

    “The Orchard along with Noah’s creative vision will give these artists the tools to further break barriers through the power of their music,” said Brad Navin, CEO, The Orchard. “The landscape of global music has changed and fans are looking for new sounds to experience. Together, we are creating a pipeline for these artists to build a more diverse fan base and audience.”

    About The Orchard
    The Orchard is a leading music distribution company operating in 45 markets worldwide. With a comprehensive artist & label services offering including full-service marketing, sync licensing, video services, transparent data analysis, advertising, rights management, digital and physical distribution and more, The Orchard empowers creators and businesses to grow and adapt in the dynamic global industry. For further information, visit www.theorchard.com.

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  • Naledi Nyahuma Seck Named Vice President of Diversity, Equity & Inclusion at The Orchard

    Jun 03, 2021

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    Naledi Nyahuma Seck Named Vice President of Diversity, Equity & Inclusion at The Orchard

    Jun 03, 2021

    IMMEDIATE RELEASE

     

    Naledi Nyahuma Seck Named Vice President of Diversity, Equity & Inclusion at The Orchard

    The Orchard today announced Naledi Nyahuma Seck has joined the company as Vice President, Diversity, Equity & Inclusion. Based in Los Angeles, Nyahuma Seck will report to Colleen Theis, The Orchard’s Chief Operating Officer, and work closely with Tiffany R. Warren, Executive Vice President, Chief Diversity and Inclusion Officer at Sony Music Group. In her newly appointed role at The Orchard, Nyahuma Seck will continue the company’s diversity and inclusion initiatives, and establish talent pipelines and employee development programs. 

    “We will continue to focus on instituting fair practices across the board, and making The Orchard a place that truly fosters equity and inclusion,” said Colleen Theis, Chief Operating Officer, The Orchard. “We launched our employee-led Council for Equity and Progressive Action,  which has rolled out many new initiatives over the past year.  We’re excited to welcome Naledi as she brings her experience, passion and leadership alongside our company’s vision for a diverse and inclusive workplace.” 

    “The Orchard has demonstrated a commitment to empower artists and labels, uplift employees, and inspire fans to create a more equitable society. These are commitments and values that I personally believe in, and am invested in,” said Nyahuma Seck. “Music is a valuable connector of people. As we record this chapter in history, it is imperative that we show compassion while we educate and elevate our communities, and take collective action through our efforts in diversity, equity, and inclusion. I am honored to join The Orchard.”

    “I look forward to partnering with Naledi to keep cultivating intentional and long-lasting change within Sony Music Group and the industry at large,” said Tiffany R. Warren, Executive Vice President, Chief Diversity and Inclusion Officer at Sony Music Group. 

    Prior to joining The Orchard, Nyahuma Seck served as Senior Director, Diversity, Inclusion & Belonging at Universal Music Group. She managed a team of diversity advisors for the Company’s labels and business units since 2019. During her time there, she also served as the Co-Chair of Internal/Institutional Change for Universal Music’s Task Force for Meaningful Change. Prior to her work at Universal Music, she held positions at AEG, The Recording Academy and more.

    About The Orchard
    The Orchard is a leading music distribution company operating in 45 markets worldwide. With a comprehensive artist & label services offering including full-service marketing, sync licensing, video services, transparent data analysis, advertising, rights management, digital and physical distribution and more, The Orchard empowers creators and businesses to grow and adapt in the dynamic global industry. For further information, visit www.theorchard.com.

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  • The Orchard Forms Strategic Partnership with Mass Appeal Records Founded by GRAMMY-Award Winning Rapper Nas

    May 26, 2021

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    The Orchard Forms Strategic Partnership with Mass Appeal Records Founded by GRAMMY-Award Winning Rapper Nas

    May 26, 2021

     The Orchard Forms Strategic Partnership with Mass Appeal Records Founded by GRAMMY-Award Winning Rapper Nas

    (New York, NY ) – The Orchard today announced a strategic partnership with Mass Appeal Records, a record label led by GRAMMY-award winning Hip-Hop legend Nas. Through this partnership, Mass Appeal Records will sign and develop artists directly, utilizing The Orchard’s comprehensive suite of services and global value proposition, along with Mass Appeal Records’ expertise. 

    Mass Appeal’s artist roster will have access to The Orchard’s label and artist services, which include full-service marketing, sync licensing, video services, transparent data analysis, advertising, rights management, radio and more. Additionally, Nas will release new music through the venture. 

    Some of Mass Appeal’s notable roster includes Dave East, and DJ Shadow along with successful album releases like Run The Jewels’s RTJ2, and Nas’s NASIR, The Lost Tapes 2, and King’s Disease. Mass Appeal’s work spans into the television and film sector with original music for projects like HBO’s Silicon Valley, Netflix’s The White Tiger and 40-Year-Old Version, while also covering the video game industry with placements in the Grand Theft Auto V and the NBA2K franchises. 

      “This is a full circle moment for me,” said Nas. “To come back to Sony Music with my own label is a major milestone. We see this multi-phase initiative as an opportunity to continue to push the culture forward, educate, and inspire. It’s what we do it for, I couldn’t be more excited.”

     “We are thrilled to be reunited with the team at The Orchard, said Peter Bittenbender, CEO, Mass Appeal. “What Brad and his staff have built over the past few years is beyond impressive, and we can’t wait to help supercharge their place in Hip Hop with all the incredible talent and projects we have lined up, including a major project for our Hip Hop 50 platform.” 

    “Nas, Peter and the Mass Appeal team have built an invaluable community that supports and cultivates artist creativity,” said Brad Navin, CEO, The Orchard. “As a company and strategic partner, The Orchard will continue to empower and reinforce their creative vision, and help all artists under the partnership expand their global reach.”

    About Mass Appeal
    Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

    About The Orchard
    The Orchard is a leading music distribution company operating in 45 markets worldwide. With a comprehensive artist & label services offering including full-service marketing, sync licensing, video services, transparent data analysis, advertising, rights management, digital and physical distribution and more, The Orchard empowers creators and businesses to grow and adapt in the dynamic global industry. For further information, visit www.theorchard.com.

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  • Sony Music Entertainment To Acquire Leading Artist Services Company AWAL

    Feb 01, 2021

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    Sony Music Entertainment To Acquire Leading Artist Services Company AWAL

    Feb 01, 2021

    AWAL Will be Stand-Alone Artist Services Offering, Powered by The Orchard 

    Independent Artists to Benefit from Investment and The Orchard’s Technology to Expand AWAL’s Geographic Reach and Services 

    New York, NY – Sony Music Entertainment (SME) today announced  it has entered into a definitive agreement with Kobalt Music Group Ltd (Kobalt) to acquire  Kobalt’s recorded music operations, including AWAL, a leading provider of services to  independent recording artists, and Kobalt Neighbouring Rights, one of the leading  performance rights collection agencies for artists and independent labels worldwide.  

    AWAL and Neighbouring Rights will become a new division within SME’s suite of  independent artist and label services offerings and will be enhanced by the technology  and network of SME’s independent music distribution company, The Orchard. Lonny  Olinick will remain AWAL’s CEO. 

    AWAL—created to provide global services to independent-minded artists, while offering  unique and flexible agreements—will continue to sign, develop and market its own artists.  AWAL services include global marketing, creative, synch and brand partnerships, radio  promotion and distribution as well as access to real-time comprehensive music analytics.  Connecting AWAL with The Orchard rounds out SME’s expanded support and services  opportunities for record labels as well as DIY artists. 

    As part of SME’s global company, AWAL’s extensive roster of artists will have access to  an expanded network of resources and partnerships around the world. SME’s continued  support of the independent music market through its investment to grow AWAL’s service  offerings will create more opportunities for artists to reach fans globally, enabling more  paths to market for artists than ever before. Additionally, AWAL artists will be able to  capitalize on SME’s and The Orchard’s global distribution footprint.  

    In making the announcement, Rob Stringer, Chairman, Sony Music Group said, “Our  investment in AWAL’s continued growth gives us another level of service to offer the  independent music community. With their flexible solutions to building artist careers,  together we will offer creators more exciting choices to connect with their audience  worldwide.” 

    Said Brad Navin, CEO, The Orchard, “The Orchard’s comprehensive offerings, global  footprint and technology will contribute to AWAL’s continued success. We will give more  artists a transparent, global solution and access to multiple touch points to release their  music however they choose.”

    Lonny Olinick, CEO, AWAL said, “The AWAL team has futuristically enabled artists to  deliver their creative vision since its inception. Now, as part of the global Sony ecosystem,  we can dramatically expand on this vision for them. We are also excited to build on our  innovative neighboring rights as well as DIY platforms with extended support from The  Orchard.” 

    Kobalt’s Neighbouring Rights division, led by CEO, Ann Tausis, is the leading  administrator of neighboring sound recording rights with its direct relationships with global  collection societies. The Neighbouring Rights business has grown to represent more than 2,000 performers. With this agreement, SME artists and The Orchard distributed labels  will be able to partner with Neighbouring Rights to capitalize on its infrastructure and  collection network. 

    The acquisition is subject to customary regulatory and closing conditions.

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  • The Orchard Partners with Sony/ATV to Offer Publishing Services to Distributed Artists and Labels

    Oct 06, 2020

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    The Orchard Partners with Sony/ATV to Offer Publishing Services to Distributed Artists and Labels

    Oct 06, 2020

    Harry Nach, Kiddtetoon, G Herbo and Summer Salt Among the First to Utilize The Orchard’s Publishing Services

    (New York, NY – October 6, 2020) – The Orchard today announced its partnership with Sony/ATV Music Publishing, the leading global music publisher, to provide its distributed artists and labels with an integrated publishing solution, widening the scope of The Orchard’s comprehensive suite of services for recorded music. 

    Through its global network, Sony/ATV will handle all aspects of global song representation and royalty collection, allowing The Orchard’s clients to benefit from the scale, infrastructure and premium royalty rates of the publishing industry leader. Harry Nach, Kiddtetoon, G Herbo, Summer Salt and Unique Leader Records are among the first of The Orchard’s distributed clients to utilize publishing services through this new cooperation.

    This partnership is one of many ventures under the One Sony initiative, which expands collaboration among Sony’s vast network of businesses. Additionally, this initiative creates new opportunities for Sony Music’s artists’ catalogs across entertainment platforms.

    “As a leader in artist services we are pleased to expand our offerings through this partnership with Sony/ATV. The Orchard thrives on empowering creators, and now we can build an environment where songwriters have the space to grow roots and take advantage of The Orchard as a true home for artists,” said Brad Navin, CEO, The Orchard.

    Sony/ATV Chairman and CEO Jon Platt stated, “We are happy to share our extensive music publishing network and expertise with The Orchard in this new venture. The Sony/ATV family believes in the importance of creative development and professional support, so we are uniquely positioned to provide world-class service to more of The Orchard’s talented community of songwriters.”

    “As an artist, the best feeling is knowing you have the ability to freely create,” said rapper Harry Nach. “The Orchard and Sony/ATV have given me space to express myself completely, and now as a writer, I can take full advantage of my craft and continue to make music that not only feels good, but speaks to who I am as a person.”

    About The Orchard
    The Orchard is a leading music distribution company operating in 45 markets worldwide. With a comprehensive artist & label services offering including full-service marketing, sync licensing, video services, transparent data analysis, advertising, rights management, digital and physical distribution and more, The Orchard empowers creators and businesses to grow and adapt in the dynamic global industry. For further information, visit www.theorchard.com.

    About Sony/ATV Music Publishing
    Sony/ATV Music Publishing is the leading global music publisher, which is home to world-class songwriters, legendary catalogues, and industry-leading synchronization licensing and production music businesses. With an international network of 38 offices, Sony/ATV represents many of the most iconic songs ever written by celebrated songwriters such as The Beatles, Bob Dylan, Aretha Franklin, Marvin Gaye, Michael Jackson, Carole King, Queen and The Rolling Stones, as well as contemporary superstars such as Beyoncé, Ed Sheeran, Drake, Pharrell Williams, Lady Gaga, Kanye West, P!nk, and Sam Smith.

     

     

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  • The Orchard Unveils Enhanced OrchardGo App To Empower Artists

    May 27, 2020

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    The Orchard Unveils Enhanced OrchardGo App To Empower Artists

    May 27, 2020

    New York, NY – May 27, 2020 – The Orchard today rolled out a new feature set for its mobile app OrchardGo, now available on both iOS and Android. The additional features will enable artists and their teams to strategically release new music based on an artist’s social landscape. The app’s initial launch allowed labels distributed by The Orchard to view playlist placements in real time, view track performance data, and pinpoint markets with key fan demographics. With new, enhanced capabilities, the app now gives artists a full, comprehensive view of their social engagement footprint and market visibility compared to other artists.

    Artists can control, discover and message directly through social platforms via the app to find and engage with their biggest fans, even pinpointing fans by locations. The app monitors fan’s top interactions in algorithmic order through social posts, hashtags, follower count and geography. Additionally, OrchardGo actively monitors and alerts app users to view social media trends – indicating when and why artists are trending. This provides opportunities to engage with fans in real time.

    With social media usage at an all-time high, OrchardGo’s capabilities deliver custom and meaningful connections with fans. Teams are able to make informative decisions and strategies, making it easier to plan releases and marketing campaigns.

    “The Orchard is always working to empower the creative community by providing the best products and services in the market,” said Jacob Fowler, Chief Technology Officer, The Orchard. “The latest OrchardGo features shift from the apps in the marketplace that are focused on sales metrics and playlisting, to instead allow artists to find and directly engage with their fans. These features enable artists and their teams to develop more intricate promotional strategies for releases, making the possibility of reaching new audiences endless.”

    About The Orchard
    The Orchard is a leading music distribution company operating in over 40 markets worldwide. With a comprehensive artist & label services offering including full-service marketing, sync licensing, video services, transparent data analysis, advertising, rights management, digital and physical distribution and more, The Orchard empowers creators and businesses to grow and adapt in the dynamic global industry. For further information, visit www.theorchard.com.

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  • KondZilla Signs With The Orchard For Global Distribution

    Jan 13, 2020

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    KondZilla Signs With The Orchard For Global Distribution

    Jan 13, 2020

    The deal includes partnership of KondZilla’s YouTube Channel; one of the largest channels in the world.

    New York, NY – January 13, 2020 – The Orchard and Brazilian YouTube Star/multimedia creator/music executive Konrad Dantas today announced they have entered into a new global services partnership for his entertainment company KondZilla. Under the agreement, The Orchard will handle worldwide digital distribution for new releases from KondZilla Records, the company’s record label, and work in collaboration with KondZilla to provide video strategy, drive engagement and manage content for Canal KondZilla, its hugely popular YouTube channel boasting over 50 million subscribers.

    In addition to music distribution services, The Orchard will support KondZilla YouTube channels through creative audience development, advertising, rights management, reporting, marketing, optimization of video viewership and monetization. The partnership broadens The Orchard’s Multi-Channel Network and expands Kondzilla’s global vision and impact across platforms.

    Erol Cichowski, Vice President, International of The Orchard said, “Konrad is a visionary creative executive and successful entrepreneur who is at the forefront of connecting fans with dynamic entertainment across a variety of platforms. We look forward to working with him and amplifying KondZilla’s positive message and passion for Brazilian culture.”

    Konrad Dantas, Managing Partner, CEO of KondZilla said, “KondZilla represents the Baile Funk genre and favela lifestyle. With deep roots in the authentic Brazilian culture that has been increasingly growing, I am excited to see the impact our vibrant content has around the world. The Orchard is a comprehensive company with a global reach that coincides exactly with our moment of expansion. We look forward to fostering and expanding even more global partnerships and music video productions around the world.”

    A screenwriter, director and ‘star-maker,’ Dantas founded the KondZilla YouTube channel in 2012 as a platform for the lesser-represented music scene of São Paulo. In the last seven years, the brand has skyrocketed with the emergence of KondZilla.com, a resource for videos, lifestyle, music and fashion, and KondZilla Records, a label with a roster of 60 artists. KondZilla capitalized on the growth of YouTube as fans’ primary method of streaming and brought São Paulo funk to the mainstream. The visionary behind one of the top 10 channels in the world, KondZilla is working to minimize profanity, empower female artists and focus on meaningful projects, evident in the ground breaking track performed by Kevinho and MC Kekel “O Bebê.” As the company continues to grow, their focus remains on giving a voice to the voiceless and expanding representation. 

    About The Orchard

    The Orchard is a leading music distribution company operating in over 40 markets worldwide. With a comprehensive artist & label services offering including full-service marketing, sync licensing, video services, transparent data analysis, advertising, rights management, digital and physical distribution and more, The Orchard empowers creators and businesses to grow and adapt in the dynamic global industry. For further information, visit www.theorchard.com.

     

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  • The Orchard Opens Tokyo Office

    Aug 21, 2019

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    The Orchard Opens Tokyo Office

    Aug 21, 2019

    Tokyo –  August 21, 2019  – The Orchard, the global leader in independent music distribution and artist and label services, announced today that it is expanding into Japan, the second largest music market in the world. The company is establishing new fully staffed Tokyo-based operations that will provide local support, release strategy and expertise to the Japanese independent music industry. 

    The Orchard Japan team will be led by Yuuki Kaneko, Vice President, Japan and report into The Orchard’s global headquarters in New York. Kaneko comes to The Orchard from Amazon Japan where he worked on the music team during his 11-year tenure. Previously, Kaneko also held positions at Tower Records Japan.

    The opening of a local office in Japan further enhances The Orchard’s global reach and value proposition, and extends its position as the industry’s most comprehensive worldwide solution for independent artists and labels. 

    The Orchard Japan will offer music distribution and a suite of services to Japanese labels, management companies and artists, giving them access to both local and global opportunities. It also will provide international independent repertoire, extensive digital and physical service offerings for access to the Japanese music market. 

    Creators will have direct access to The Orchard’s robust technology platform, which boasts 11 languages in addition to the local Japanese language and houses marketing, data and reporting tools to manage digital and physical assets. The Orchard team in Tokyo will provide regional expertise and language capabilities to sign and develop Japanese artists and labels, as well as build artist awareness and engagement both locally and internationally. The Orchard’s distributed artist and label base will have the ability to leverage the Tokyo office’s supply chain and network in the region, expanding reach worldwide and revenue streams in a thriving market.

    Brad Navin, CEO of The Orchard, said, “We are excited to enter the Japanese market and have Yuuki and the Tokyo team working with independent labels and artists to embrace the opportunities offered by Japan’s ongoing shift to streaming. Yuuki’s substantial knowledge of both the digital and physical business within Japan will help us deliver on our goal of having local support in every key part of the world, led by people who have a firm grasp on the region’s strengths and deeply understand the music culture and industry. This expansion gives even greater reach to our global market solution for discovering music, reaching untapped audiences and advancing consumption.”

    Kaneko said, “I am honored to lead the company’s efforts in showcasing Japanese artists and labels worldwide. The Orchard Japan is in a position to bring the Japanese music community to new heights on a global scale, using transparent analytics from our proprietary technology to grow and develop The Orchard’s international roster within the territory.”

    The Orchard has added over 5 offices in key international markets during the past year, expanding its global network to more than 40 offices. In addition to Tokyo, new locations include Taipei, Seoul, Warsaw, Madrid and beyond, as well as expanded offices in Nashville, Sydney, Moscow, Copenhagen, Milan and Barcelona.

    About The Orchard
    The Orchard is a leading music distribution company operating in over 40 markets worldwide. With a comprehensive artist & label services offering including full-service marketing, sync licensing, video services, transparent data analysis, advertising, rights management, digital and physical distribution and more, The Orchard empowers creators and businesses to grow and adapt in the dynamic global industry. For further information, visit www.theorchard.com.

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