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  • The Orchard Expands its Artist & Label Roster and Global Operations Across The African Continent With Key Local Hires

    Jan 06, 2022

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    The Orchard Expands its Artist & Label Roster and Global Operations Across The African Continent With Key Local Hires

    Jan 06, 2022

    IMMEDIATE RELEASE

     

    The Orchard Expands its Global Operations Across The African Continent With Key Local Hires

    Mpumi Phillips, Ikechukwu Onuorah and Beth Achitsa join the company in South Africa, Kenya and Nigeria

    Local artist and label signees include Busiswa, Naira Marley, Juls, Ambitiouz Entertainment, 

    Ghetto Ruff, Bongo Records and more

     

     The Orchard today announced its continued growth across the African continent with key executive hires: 

    • Mpumi Phillips, Director of Distribution, will lead the company’s Johannesburg, South Africa office;
    • Ikechukwu Onuorah, Director, Nigeria in Lagos, Nigeria; 
    • and Beth Achitsa, Artist & Label Relations Manager in Nairobi, Kenya. 

    Collectively, these new executives will provide local distribution expertise, release strategy, and regional support to The Orchard’s extensive roster of artist and label clients, while focusing on expanding the reach of African artists to global audiences. Phillips, Achitsa and Onuorah will report to Ben Oldfield, Vice President, Africa.

    Mpumi Phillips comes to The Orchard with almost 20 years of industry experience, starting her career as a label manager at Ghetto Ruff before spending 10 years at Sheer Publishing. Ikechukwu Onuorah started his career in London where he gained experience in booking, artist and stage management, festival planning and more. Onuorah previously held positions at Urban Soul Orchestra, Artiste Manager Association Nigeria and the Gidi Culture Festival. In East Africa, Beth Achitsa brings to The Orchard years of festival experience including her position as the Production Lead for the East Africa Music Summit and work with the Lola Kenya Screen festival. 

    “The Orchard’s expansion into this musically rich continent will connect artists to fans all over the globe,” said Ben Oldfield, Vice President, Africa, The Orchard. “Growing our presence with local leadership in these three key markets cements our long-term commitment to artists and labels in Africa, and ensures we have trusted leaders on the ground who truly appreciate, value and understand these varying cultures.”

    “I am so excited to have this opportunity to work with South African artists and labels while expanding their global reach through the innovative network that The Orchard has to offer,” said Mpumi Phillips. “The company is renowned for always putting its clients first and my focus will be to build long term relationships and empower entrepreneurs in South Africa through all the work that we do.”

    “The Orchard’s key strength is its ability to support clients while pushing them to achieve maximum exposure through global reach, whilst at the same time being flexible in its approach and tailoring services to the unique circumstances of the continent,” said Ikechukwu Onuorah. “Most importantly, the company is strongly committed to contributing to the expansion of West Africa by supporting initiatives that empower and sustain economic growth.”

    “The Orchard’s expansion into East Africa means we can be much more hands-on with our artists on the ground,” added Beth Achitsa. “For such a young market where the streaming business is on the rise, it gives me great pleasure to be a part of a global team, serving our labels and partners with local solutions while enabling them to build their businesses globally.”

    In addition to these new executives, The Orchard has also grown its artist and label roster across the continent. Dubbed by Rolling Stone as the leader of the Amapiano genre, Busiswa joins The Orchard in South Africa along with artists BlaQ Diamond, Babes Wodumo and Vusi Nova, and labels Ambitiouz Entertainment and Ghetto Ruff. In West Africa, Lady Donli, Wavy the Creator, Zinoleevsky, Mohbad, Ghanaian Banku producer Juls, Naira Marley and Marlian Music have joined; and in East Africa, artists and labels that have joined The Orchard include Tetu Shani, Maurice Kirya, Bushali, Eric Wainaina, Green Ferry and Bongo Records. 

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    About The Orchard
    The Orchard, now in its 25th year, is a full-service music distribution company operating in more than 45 cities worldwide. The Orchard’s comprehensive artist & label services offering harnesses innovative technology, transparent data analysis, and expertise to reach fans and grow audiences.  Offerings include digital and physical sales and marketing, advertising, sync and brand partnerships, rights management, video monetization, collaborator splits and royalty accounting, publishing administration and more. The Orchard empowers creators and entrepreneurs to grow and adapt in the dynamic, global industry. For further information, visit www.theorchard.com.

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  • Priya Dewan Promoted to VP, International Marketing, Asia Pacific and MD, Southeast Asia and Korea at The Orchard

    Nov 15, 2021

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    Priya Dewan Promoted to VP, International Marketing, Asia Pacific and MD, Southeast Asia and Korea at The Orchard

    Nov 15, 2021

     Today, The Orchard announced Priya Dewan has been promoted to the Vice President of International Marketing, Asia Pacific (APAC), in addition to Managing Director of Southeast Asia and Korea. The newly appointed Vice President position marks the company’s first Pan-Asian management role. Dewan’s promotion follows the company’s substantial growth in the market, and the need for expansion to provide additional on the ground support to artists and labels in the region. 

    Previously, Dewan held the Vice President of Southeast Asia and South Korea position, and was responsible for leading The Orchard’s teams in the region, providing expertise, release strategy, and regional support; as well as creating a pipeline for artists locally to new international audiences.

    Dewan is responsible for signing The Orchard’s priority labels in the region, including BTS’ label BIGHIT Music and JYP Entertainment – whose roster includes ITZY, Stray Kids and more. In addition to being recognized by Billboard as a 2021 International Power Player, she has 18 years of music industry experience, and previously held a position at UK-based label Warp Records as the Label Manager for North America. Dewan has also represented artists touring in Asia, including CHVRCHES, YUNA, Flying Lotus and Bicep. She will report to Colleen Theis, The Orchard’s Chief Operating Officer.

    Recently, The Orchard launched its office in Indonesia, with Arie Legowo, as Head of Indonesia, and Gyscha Rendy, as Client Services Manager, Southeast Asia, leading operations. Both Legowo and Rendy will report to Dewan in their new roles. In addition to South Korea, The Orchard’s newly expanded reach across Asia now includes an on-the-ground presence in Greater China, Japan, Indonesia, Vietnam, Singapore and the Philippines. 

    “The Orchard’s Pan-Asian expansion further amplifies the amazing success we’ve had connecting artists and labels from the region with fans around the world,” said Colleen Theis, COO, The Orchard. “Priya’s leadership and proven expertise at identifying and developing talent will continue to create new opportunities for our clients.”

    “In this new role I look forward to helping more clients from across the region achieve greater success by providing more access to our global tools and teams,” said Priya Dewan. “This also includes exploring bigger opportunities for our entire catalogue with our international Digital Service Providers across the Asia-Pacific region.”

    About The Orchard
    The Orchard is a leading music distribution company operating in 45 offices worldwide. With a comprehensive artist & label services offering including full-service marketing, sync licensing, video services, transparent data analysis, advertising, rights management, digital and physical distribution and more, The Orchard empowers creators and businesses to grow and adapt in the dynamic global industry. For further information, visit www.theorchard.com.

     

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  • The Orchard Launches its Ad Sales Division Providing Brands and Advertisers Direct Access to its Global Video Network

    Oct 06, 2021

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    The Orchard Launches its Ad Sales Division Providing Brands and Advertisers Direct Access to its Global Video Network

    Oct 06, 2021

    Leading global music distributor The Orchard, a subsidiary of Sony Music Entertainment, announced today details around its new Ad Sales division, which will work to connect brands and advertisers to larger audiences through utilizing The Orchard’s extensive YouTube portfolio. Eric Tjahyadi has joined the company as Vice President, Ad Sales, to lead the new department, and will report to Mathew Reiffe, The Orchard’s Senior Vice President, Global Business and Partner Development.

    Prior to joining The Orchard’s newly created ad sales division, Tjahyadi led west coast sales at BroadbandTV and spent nine years at NBCUniversal as a multi-platform digital specialist, where he was a part of NBCUniversal’s TV Everywhere initiative and first splash into YouTube & Snap original programming.

    The Orchard owns and operates the third largest music video portfolio on YouTube, and represents artists and channels across all genres. Included in the network are artists like Bad Bunny, Ozuna, Duki, Nio Garcia, Yandel, Anuel AA, Alan Walker, and leading entertainment companies such as Vietnamese-based Thuy Nga and top children’s network The Kiboomers. The Orchard has the top Spanish Language and Regional Mexican Music portfolios on YouTube, as well as the leading Portuguese Music portfolio in the US, led by the Brazilian powerhouse KondZilla. Comscore data highlights The Orchard as over-indexing in key multicultural categories, including bilingual audiences, LatinX audiences, and Black/African American audiences. 

    The Orchard’s newly launched division has already generated successful campaigns with brands like Toyota, Universal Pictures, Jack in the Box & Wells Fargo. The Orchard has enabled these brands to reach valuable and highly sought after multicultural audiences in the US.

    “In light of increasing demand for premium multicultural content in the ad marketplace, I am proud to represent The Orchard’s diverse portfolio of global music artists that exemplifies quality, engagement, and cultural resonance,” said Eric Tjahyadi, VP, Ad Sales, The Orchard.  “Multiculturalism is at the core of every marketer’s conversation today and it has never been a more important time to be a part of this movement.”

    “With a global portfolio of highly sought after premium music video content, we’re able to offer advertisers the ability to reach segments of consumers at a scale that others are unable to.” said Prashant Bahadur, EVP, Head of Strategy, The Orchard. “The early momentum we’ve had so far in the current ad marketplace only proves that the demand for multicultural and globally influenced premium content has never been more in demand and we are open for business.”

    For more information on The Orchard’s Ad Sales offering please click here.

    About The Orchard
    The Orchard is a leading music distribution company operating in 45 offices worldwide. With a comprehensive artist & label services offering including full-service marketing, sync licensing, video services, transparent data analysis, advertising, rights management, digital and physical distribution and more, The Orchard empowers creators and businesses to grow and adapt in the dynamic global industry. For further information, visit www.theorchard.com.

     

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  • KGV Kiran Kumar Joins The Orchard To Head India Business Operations

    Sep 22, 2021

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    KGV Kiran Kumar Joins The Orchard To Head India Business Operations

    Sep 22, 2021

    The Orchard today announced KGV Kiran Kumar has joined the company as the Country Head, India. KGV will head all business operations for the territory and report to Prashant Bahadur, The Orchard’s EVP, Head of Strategy. Based in Mumbai, India, KGV will utilize his expertise to expand The Orchard’s business and growth strategy across the key global music territory. 

    KGV comes to The Orchard with two decades of cross-industry experience in banking, telecom, tech and music. Most recently, he was the Distribution Director – Label & Artist Solutions, India, at independent distributor Believe, where he led robust growth over three fiscal years while mentoring and managing a large team. KGV has also held previous roles at leading record label Saregama India, Onmobile Global LTD., VoiceGate Technologies, Bharti Airtel and ICICI Bank.

     “I am both delighted and honored to join The Orchard family,” said KGV Kiran Kumar. “It is a great time for the Indian music industry with the rise of regional music, increasing collaboration opportunities for artists, emergence of short format social music and a progressive shift in consumer behavior towards music consumption setting a level playing field. With The Orchard’s comprehensive suite of services I’m looking forward to helping create an innovative global pipeline of audience development for local artists and labels backed by premium distribution services.”

    “KGV’s expertise in the market is invaluable, ” said Prashant Bahadur, EVP, Head of Strategy, The Orchard. “India is a key growth territory for The Orchard, and KGV is a vested local player who understands long-term strategy and the growing music scene while delivering results. We are happy to welcome him to The Orchard family.”

    About The Orchard
    The Orchard is a leading music distribution company operating in 45 offices worldwide. With a comprehensive artist & label services offering including full-service marketing, sync licensing, video services, transparent data analysis, advertising, rights management, digital and physical distribution and more, The Orchard empowers creators and businesses to grow and adapt in the dynamic global industry. For further information, visit www.theorchard.com.

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  • Maik Pallasch Joins The Orchard As The MD of GSA, Eastern Europe and Russia

    Sep 15, 2021

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    Maik Pallasch Joins The Orchard As The MD of GSA, Eastern Europe and Russia

    Sep 15, 2021

    Maik Pallasch Joins The Orchard As The Managing Director of GSA, Eastern Europe and Russia

    (New York, NY – 15.09.2021) – The Orchard today announced Maik Pallasch will join the company as the Managing Director, GSA, Eastern Europe and Russia on October 1st. Based in Berlin, Germany, Maik will succeed music veteran Manlio Celotti, The Orchard’s current Managing Director for the territory, who will transition to a Senior Consultant role starting in 2022. In his new role, Manlio will continue to provide strategy and support to The Orchard’s executive team and key clients. Both Maik and Manlio will work in tandem to provide expertise in the territory through the end of 2021. Maik will report to The Orchard’s Chief Operating Officer, Colleen Theis.

    Maik brings extensive leadership experience to The Orchard, most recently as the Head Of Music GSA at Spotify, Berlin, where he led the music functions for GSA including editorial, and artist & label partnerships, while continuing to develop overall strategies for the GSA marketplace. Prior to Spotify, Maik was the Managing Director, GSA for BMG Rights Management, and has held creative and management roles at Sony Music Publishing Germany, Miraumusik Records & Publishing, B612 Publishing, Suction Records, Pilatuspool Studios and Motor Music.

    “I am very much looking forward to working with the team, and artists and label partners at The Orchard,” said Maik Pallasch. “It’s impressive to see how The Orchard is positioned with its great team, leading technology and international reach. The company has continued to provide the tools to help navigate the current and future challenges client partners face in this ever-changing music market. I am very grateful that Manlio, who has played a vital role in the success of The Orchard, will remain on board through the end of 2021.”

    “The past seven years at The Orchard have been incredible. I’m honored to be part of such a dynamic global team,” said Manlio Celotti. “Most importantly, I am proud of what we’ve built locally. The team has hit milestones, broken records, successfully integrated businesses and contributed to the growth of the company in the GSA, Eastern Europe, and Russia territories. I see my ‘start up’ mission as complete, and will be stepping down to give myself more private time, while continuing to support the company’s global vision. Maik’s experience is perfect to take The Orchard to the next level. I cannot think of a better person to lead the charge as the new Managing Director and I am honored to welcome him to the company.”

    The Orchard
    The Orchard is a leading music distribution company operating in 45 markets worldwide. With a comprehensive artist & label services offering including full-service marketing, sync licensing, video services, transparent data analysis, advertising, rights management, digital and physical distribution and more, The Orchard empowers creators and businesses to grow and adapt in the dynamic global industry. For further information, visit www.theorchard.com.

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  • Rimas Entertainment and The Orchard Announce Global Distribution Deal

    Jun 24, 2021

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    Rimas Entertainment and The Orchard Announce Global Distribution Deal

    Jun 24, 2021

    Rimas Entertainment To Form New Independent Label SONAR in Partnership with The Orchard

    The Orchard today announced details around its global distribution partnership deal with Rimas Entertainment. Started in 2014 by Noah Assad, Rimas Entertainment boasts an artist roster that includes Bad Bunny, Jowell & Randy, Arcángel, Eladio Carrión and more. Under the distribution agreement, Rimas Entertainment’s entire artist roster will have access to The Orchard’s full suite of artist and label services.

    Furthermore, Rimas Entertainment is creating a new company called SONAR, a label, in partnership with The Orchard, that is dedicated to distributing music for independent artists. With this new venture, Rimas and The Orchard will use their respective strengths around release strategy, distribution, and artist development to support new and emerging artists throughout Latin America.

    In 2020, Rimas Entertainment soared throughout global music markets with the releases of Bad Bunny’s YHLQMDLG, LAS QUE NO IBAN A SALIR, and EL ÚLTIMO TOUR DEL MUNDO, which is the first all Spanish album to hit No.1 on Billboard’s Top 200, as well as Bad Bunny being named the publication’s Top Latin Artist of 2020.

    This global distribution agreement will also cover Rimas Entertainment’s catalog material and new projects. Additionally, Rimas Entertainment’s artists’ YouTube channels will become a part of The Orchard’s Multi-Channel Network.

    “I feel incredibly grateful for this new partnership with The Orchard family,” said Noah Assad, CEO, Rimas Entertainment. “I’m so thankful to join forces with The Orchard’s incredible teams, including Brad Navin and Jason Pascal. Now that we have finally joined forces, we are extremely happy to begin this new journey and eager to continue bringing more music to the world.

    “The Orchard along with Noah’s creative vision will give these artists the tools to further break barriers through the power of their music,” said Brad Navin, CEO, The Orchard. “The landscape of global music has changed and fans are looking for new sounds to experience. Together, we are creating a pipeline for these artists to build a more diverse fan base and audience.”

    About The Orchard
    The Orchard is a leading music distribution company operating in 45 markets worldwide. With a comprehensive artist & label services offering including full-service marketing, sync licensing, video services, transparent data analysis, advertising, rights management, digital and physical distribution and more, The Orchard empowers creators and businesses to grow and adapt in the dynamic global industry. For further information, visit www.theorchard.com.

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  • Naledi Nyahuma Seck Named Vice President of Diversity, Equity & Inclusion at The Orchard

    Jun 03, 2021

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    Naledi Nyahuma Seck Named Vice President of Diversity, Equity & Inclusion at The Orchard

    Jun 03, 2021

    IMMEDIATE RELEASE

     

    Naledi Nyahuma Seck Named Vice President of Diversity, Equity & Inclusion at The Orchard

    The Orchard today announced Naledi Nyahuma Seck has joined the company as Vice President, Diversity, Equity & Inclusion. Based in Los Angeles, Nyahuma Seck will report to Colleen Theis, The Orchard’s Chief Operating Officer, and work closely with Tiffany R. Warren, Executive Vice President, Chief Diversity and Inclusion Officer at Sony Music Group. In her newly appointed role at The Orchard, Nyahuma Seck will continue the company’s diversity and inclusion initiatives, and establish talent pipelines and employee development programs. 

    “We will continue to focus on instituting fair practices across the board, and making The Orchard a place that truly fosters equity and inclusion,” said Colleen Theis, Chief Operating Officer, The Orchard. “We launched our employee-led Council for Equity and Progressive Action,  which has rolled out many new initiatives over the past year.  We’re excited to welcome Naledi as she brings her experience, passion and leadership alongside our company’s vision for a diverse and inclusive workplace.” 

    “The Orchard has demonstrated a commitment to empower artists and labels, uplift employees, and inspire fans to create a more equitable society. These are commitments and values that I personally believe in, and am invested in,” said Nyahuma Seck. “Music is a valuable connector of people. As we record this chapter in history, it is imperative that we show compassion while we educate and elevate our communities, and take collective action through our efforts in diversity, equity, and inclusion. I am honored to join The Orchard.”

    “I look forward to partnering with Naledi to keep cultivating intentional and long-lasting change within Sony Music Group and the industry at large,” said Tiffany R. Warren, Executive Vice President, Chief Diversity and Inclusion Officer at Sony Music Group. 

    Prior to joining The Orchard, Nyahuma Seck served as Senior Director, Diversity, Inclusion & Belonging at Universal Music Group. She managed a team of diversity advisors for the Company’s labels and business units since 2019. During her time there, she also served as the Co-Chair of Internal/Institutional Change for Universal Music’s Task Force for Meaningful Change. Prior to her work at Universal Music, she held positions at AEG, The Recording Academy and more.

    About The Orchard
    The Orchard is a leading music distribution company operating in 45 markets worldwide. With a comprehensive artist & label services offering including full-service marketing, sync licensing, video services, transparent data analysis, advertising, rights management, digital and physical distribution and more, The Orchard empowers creators and businesses to grow and adapt in the dynamic global industry. For further information, visit www.theorchard.com.

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  • The Orchard Forms Strategic Partnership with Mass Appeal Records Founded by GRAMMY-Award Winning Rapper Nas

    May 26, 2021

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    The Orchard Forms Strategic Partnership with Mass Appeal Records Founded by GRAMMY-Award Winning Rapper Nas

    May 26, 2021

     The Orchard Forms Strategic Partnership with Mass Appeal Records Founded by GRAMMY-Award Winning Rapper Nas

    (New York, NY ) – The Orchard today announced a strategic partnership with Mass Appeal Records, a record label led by GRAMMY-award winning Hip-Hop legend Nas. Through this partnership, Mass Appeal Records will sign and develop artists directly, utilizing The Orchard’s comprehensive suite of services and global value proposition, along with Mass Appeal Records’ expertise. 

    Mass Appeal’s artist roster will have access to The Orchard’s label and artist services, which include full-service marketing, sync licensing, video services, transparent data analysis, advertising, rights management, radio and more. Additionally, Nas will release new music through the venture. 

    Some of Mass Appeal’s notable roster includes Dave East, and DJ Shadow along with successful album releases like Run The Jewels’s RTJ2, and Nas’s NASIR, The Lost Tapes 2, and King’s Disease. Mass Appeal’s work spans into the television and film sector with original music for projects like HBO’s Silicon Valley, Netflix’s The White Tiger and 40-Year-Old Version, while also covering the video game industry with placements in the Grand Theft Auto V and the NBA2K franchises. 

      “This is a full circle moment for me,” said Nas. “To come back to Sony Music with my own label is a major milestone. We see this multi-phase initiative as an opportunity to continue to push the culture forward, educate, and inspire. It’s what we do it for, I couldn’t be more excited.”

     “We are thrilled to be reunited with the team at The Orchard, said Peter Bittenbender, CEO, Mass Appeal. “What Brad and his staff have built over the past few years is beyond impressive, and we can’t wait to help supercharge their place in Hip Hop with all the incredible talent and projects we have lined up, including a major project for our Hip Hop 50 platform.” 

    “Nas, Peter and the Mass Appeal team have built an invaluable community that supports and cultivates artist creativity,” said Brad Navin, CEO, The Orchard. “As a company and strategic partner, The Orchard will continue to empower and reinforce their creative vision, and help all artists under the partnership expand their global reach.”

    About Mass Appeal
    Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

    About The Orchard
    The Orchard is a leading music distribution company operating in 45 markets worldwide. With a comprehensive artist & label services offering including full-service marketing, sync licensing, video services, transparent data analysis, advertising, rights management, digital and physical distribution and more, The Orchard empowers creators and businesses to grow and adapt in the dynamic global industry. For further information, visit www.theorchard.com.

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