PRESS

The Orchard Hires Chris Hardy as Country Manager, Canada

Jul 09, 2018


Hardy will lead The Orchard’s newly-established, Toronto-based team

Toronto – July 9, 2018 – The Orchard announced today that it has named Chris Hardy as Country Manager, Canada.

In this role, Hardy will lead The Orchard’s expanded Canadian operations, overseeing a newly-established team based in Toronto that will be focused on further growing the company’s business in the country. Hardy will be responsible for driving regional strategy, as well as artist and label management, acquisitions, physical and digital sales, and business development.

He will report to The Orchard’s COO Colleen Theis.

The Orchard’s new Toronto office will work to provide distribution services and solutions to numerous independent artists and labels based in Canada, as well as serve as the local marketer of content from The Orchard’s other labels from around the world.

“We are very proud to have Chris lead our expansion in Canada. He has a wealth of sales and distribution experience, including his leadership of an impressive distributed label business within Sony Music Canada.” Theis said. “Now, he is bringing that local expertise to bear alongside The Orchard’s distribution platform, toolset and global sales & marketing staff to empower Canada’s independent labels and artists.”

“I am excited to be working with Colleen and The Orchard team,” Hardy said. “I have been working very closely with The Orchard over the past two years and what quickly became obvious to me is that both the platform and the people are industry leaders. The combination of global reach and team allows us to simplify our label partners business internationally with best in class service.”

Hardy joins The Orchard from Sony Music Canada where he held the title of Director of Distributed Labels. Previously, Hardy worked as an Account Executive for Universal Music Canada, and before that was part of the Sales team at Warner Music Canada.

ABOUT THE ORCHARD

The Orchard is a leading music, film and video distribution company operating in over 30 markets worldwide. With a comprehensive artist & label services offering including full-service marketing, sync licensing, video services, transparent data analysis, advertising, rights management, digital and physical distribution and more, The Orchard empowers creators and businesses to grow and adapt in the dynamic global industry. For further information, visit www.theorchard.com.