The Orchard & Team Pitbull Get "Krazy", Land a Gold Single, and Snag Billboard's Prize
NEW YORK--(BUSINESS WIRE)--Apr. 24, 2009-- The Orchard (NASDAQ: ORCD), a global leader in music and video entertainment today announced that following the recent Gold Certification of Pitbull’s single “Krazy,” the hip-hop artist has been awarded the newly-created “Latin Digital Download Artist of the Year” by Billboard. Other nominated artists in this category, some of Latin Music’s top stars, included Aventura,
, and Shakira. The award was presented to Pitbull at the Billboard Latin Music Award show on April 23rd
The success of Pitbull in the Latin digital market comes as a result of an aggressive promotional campaign by The Orchard, who handled all digital marketing activities for Pitbull. Supported by Team Pitbull’s outside radio promotion, The Orchard managed digital and mobile marketing activities around “Krazy.” The single shot to No. 19 on Billboard’s hot digital tracks, and at iTunes, it notched the No. 1 slot in Latin sales (as well as #4 in hip-hop and #16 overall). To date, “Krazy” has been downloaded more than 700,000 times.
“We promoted not only ‘Krazy’, but Pitbull, a hip hop artist whose unique music style crosses many genres, including pop, hip-hop, and Latin”, commented
, head of marketing for The Orchard. “Working with our Team Pitbull friends, we are pleased to see Pit honored and expect great things from Team Pitbull and Sony
/Polo Grounds in the future.”
About The Orchard(R)
The Orchard (NASDAQ: ORCD) is one of the world’s leading digital media companies. Headquartered in New York and London, and from offices in 27 countries around the world, The Orchard licenses and globally distributes more than 1.3 million songs and 4,000 video titles through hundreds of digital stores (e.g. iTunes, Amazon, Rhapsody, YouTube, Hulu) and mobile carriers (e.g. Verizon Wireless, Orange, China Mobile, Telefonica, 3). The Orchard drives sales for its label, retailer, brand, and agency clients through innovative marketing and promotional campaigns; brand entertainment programs; and film, advertising, gaming and television licensing. Through its recently acquired TVT Distribution division, The Orchard also offers physical distribution solutions of music in CD and vinyl format for select record label partners in the United States. A pioneer and continued innovator in digital music and media services, The Orchard fosters creativity and independence.
Forward Looking Statements
This release may contain certain forward-looking statements regarding The Orchard's expectations regarding future events and operating performance within the meaning of Federal Securities laws that are subject to certain risks and uncertainties and involve factors that may cause actual results to differ materially from those projected or suggested. Factors that could cause actual results to differ include, but are not limited to, the ability of The Orchard to distribute certain products, videos and artist recordings. Undue reliance should not be placed on such forward-looking statements as they speak only as of the date hereof, and The Orchard undertakes no obligation to update these statements to reflect subsequent events or circumstances except as may be required by law. Additional factors that could cause actual results to differ materially from those projected or suggested in any forward-looking statements are contained in The Orchard's most recent periodic reports on Form 10-K and Form 10-Q that are filed with the Securities and Exchange Commission.
Chris Macowski, 212-652-9278