THE ORCHARD PARTNERS WITH FRENCHKISS RECORDS TO LAUNCH FRENCHKISS LABEL GROUP
The Orchard To Provide Distribution Services to Member Labels
New York, NY — January 25, 2012 — The Orchard (www.theorchard.com) today announced that it has partnered with Syd Butler to create the Frenchkiss Label Group (FKLG). In the spirit of Revolver, Secretly Canadian and Touch & Go, to name a few, FKLG was created in Syd Butler’s image, and will serve as a place for developing labels to transform into developed labels.
“Playing music and operating a successful music label is what I know and love. The Frenchkiss Label Group presents an opportunity for developing labels to learn from my achievements and mistakes,” says Syd Butler, founder of Frenchkiss Records. “We’re excited that The Orchard is by our side and we look forward to receiving our first submissions!”
Leading the day-to-day operations as Senior Vice President of FKLG is Jordy Trachtenberg, who formerly held senior positions at Gammon Records, The Orchard and IODA; he will use his keen sense of smell to sniff out the best and brightest that the indie world has to offer. Also joining the team as Director of Label Relations is Francesca Stabile, who joins FKLG from The Village Voice, and was also Showcase Coordinator of the CMJ Music Marathon in 2009 and 2010. To complete the partnership, The Orchard will provide distribution services to labels signed to FKLG.
“We built our distribution platform expressly to empower our clients by connecting them to their audiences, creating promotional and commercial opportunities for them and maximizing their growth potential,” says Brad Navin, CEO of The Orchard. “FKLG is a perfect example of the client partnerships we strive to foster.”
The Orchard recently announced its extended partnership with Frenchkiss Records, which adds physical distribution to the already-successful global, digital distribution deal. FKLG represents yet another way in which The Orchard and Frenchkiss Records continue to collaborate and grow together. Frenchkiss Records is home to Les Savy Fav, The Antlers, The Dodos, Local Natives, Passion Pit and The Hold Steady.
FKLG is taking submissions. Contact Jordy Trachtenberg at firstname.lastname@example.org.
About The Orchard®
The Orchard, a pioneering independent music and video distribution company operating in more than 20 global markets, provides an innovative and comprehensive sales and marketing platform for content owners. With industry-leading technology and operations, The Orchard’s creative, tailored approach streamlines its clients’ business complexity while amplifying reach and revenue across hundreds of digital and mobile outlets around the world, as well as physical retailers in North America and Europe. The Orchard was founded in 1997 to foster independence and creativity in the music industry. For further information, please visit www.theorchard.com.