The Orchard Announces Peter McCarthy As Senior Vice President of Marketing

New York — August 9, 2011 Today, The Orchard (www.theorchard.com) announced that Peter McCarthy has been named Senior Vice President of Marketing. McCarthy, formerly of Random House, will be based in the New York office and will report to The Orchard's CEO, Brad Navin. As SVP of Marketing, McCarthy will lead the strategic marketing efforts across The Orchard's global marketing and distribution platform, translating marketing needs into value for The Orchard's constituencies. Additionally, McCarthy will contribute to driving growth and innovation by identifying market trends and opportunities, developing new business models, identifying 3rd party partnerships, and working with the Product Development and Engineering teams to expand The Orchard's core marketing services, products and capabilities.

"Pete has been a change agent successfully marketing media to consumers and retail alike," says Brad Navin, CEO of The Orchard. "We are extremely excited to bring Pete's leadership and analytic mind to our team as we enhance the value of our sales and marketing technology platform."

McCarthy comes to The Orchard after a highly successful career in publishing. As Vice President of Random House, McCarthy was responsible for driving marketing strategy and execution for the world's largest publisher. He led cross-company innovation efforts focused on systems, social and earned media, advertising and partnerships to gain market share. Previously, McCarthy was Vice President of Penguin Group (USA) for six years, and prior to that, he worked in various digital capacities at The New York Review of Books and its family of publications.

"The Orchard brings to the table the perfect combination of media partners, technology and sales and marketing capabilities," says McCarthy. "I am thrilled to be joining such an exciting company at this point in its growth. The Orchard's people and clients are passionate — and their passion translates into value for all involved. I am looking forward to contributing to that."

About The Orchard®
Headquartered in New York and London with operations in 26 markets around the world, The Orchard's distribution platform supports independent music and video content owners with comprehensive digital strategies and sophisticated technology solutions. Through innovative global marketing and promotions, The Orchard drives sales across more than 100 unique digital and mobile retailers across 232 countries, as well as physical retailers across North America and Europe. Founded in 1997 to foster independence and creativity within its global clients, The Orchard is a subsidiary of Dimensional Associates. For further information, please visit www.theorchard.com.