THE ORCHARD® LAUNCHES BRAND & AGENCY SERVICES TO MARKETERS

The Orchard’s Brand & Agency Services Group Uses Music, Data and New Technologies to Help Brands and Agencies Attract New Business and Consumers

New York, New York – November 5, 2007 - Continuing to serve as an innovator in the music industry, The Orchard, a global leader in digital music, video, and new media services, today announced the launch of their Brand & Agency Services department. This new digital services group will use the company’s music, data, and cutting-edge direct-to-consumer mobile, Internet and Bluetooth® delivery technologies to help Labels, Retailers, and Brands attract more consumers.

The Orchard’s new Brand & Agency services group has recently worked with leading companies such as P&G, Pringles, Seagate, Hallmark, Jaguar, Badoit, Euro, Digitas, and Young and Rubicam, among others.

In creating this new department, The Orchard will provide clients with a comprehensive suite of services designed to attract and engage consumers through digital music. The new group will assist brands and agencies in launching next-generation marketing programs and utilize digital music to differentiate the brand and attract and retain consumers.

“This group’s mantra is, ‘Engage Customers Through Music,’” said Greg Scholl, President & CEO of The Orchard. “We help our clients give their consumers the music these customers want, while developing and retaining brand awareness for the product or service the customer provides. It’s easy, efficient, ‘one-stop shopping’ in today’s complex and cluttered market, where choices abound and timing is everything.”

The Orchard designs and develops custom branded promotions and marketing campaigns by matching the appropriate technology and delivery platform and music to clients’ needs. The Orchard’s massive sales database contains many years of digital music sales history and is second to none, and makes up a core part of the tools that match music with a target demographic or customer segment. Then, drawing from The Orchard’s extensive music publishing database, it becomes simple to license fully the right music for immediate use. A staff of creative experts augments this data-drive approach with “ears”, and a deep knowledge of The Orchard’s catalogue. Brands and agencies can in turn engage their consumers and clients while differentiating their products and services from competitors.