The Orchard Scores Major Song Placement In Target Ad Campaign, The Latest In A Series Of Strong Recent Sync Wins From Orchard Music Services Division

Indie Rock Band RAGG’s ‘I Want More’ Is Centerpiece of Target’s Music-Focused TV Commercial Blitz

NEW YORK – October 12, 2006, – The Orchard, the world’s leading digital distributor and marketer of independent music, today announced that Target Corp. has selected an Orchard-distributed track, RAGG’s “I Want More,” as the centerpiece of a national TV advertising campaign that uses music to drive brand awareness and highlight the company’s “expect more, pay less” message. The campaign reflects Target’s longstanding reputation as a tastemaker in the advertising industry and an innovator in combining cutting-edge music with an instantly identifiable look.

The spot featuring “I Want More” is currently airing on English- and Spanish-language stations throughout the U.S. and playing at Target-sponsored events and Target stores nationwide. The track was placed by Orchard Music Services, the licensing unit of The Orchard that markets the company’s catalogue for song placements in advertising campaigns worldwide, as well as in feature films and television programs.

“When we first heard the RAGG track, we thought it would fit perfectly with the Target campaign. Orchard Music Services is the one-stop licensing shop that was able to provide us with the song and work with us from start to finish to make the music for this campaign happen,” said Megan Huber, producer at Peterson Milla Hooks, Target’s ad agency.

The Target license is the latest in a string of high-profile sync placements from Orchard Music Services. Other major brands that have recently licensed Orchard-represented tracks include:

• Apple Computer – the Tibetan Lamas songs “Shangri-La” and “Lhasa” (Azzurra label), used in pro user interviews on apple.com and in Apple retail stores;
• Badoit Mineral Water - the Bollywood track “Jaan Pehechaan Ho” by Saregama artist Mohammed Rafi;
• Swedish bank Svenska Enskilda Banken - “Hard Work” by Documentary Recordings act The Sun Harbor’s Chorus;
• AXE Unlimited Body Spray - “Sexy Thang” by WAB Nation act The Uptown Crew.

In addition, Orchard Music Services has licensed tracks for use in the feature films “John Tucker Must Die” and “Flushed Away”; in the TV programs “My Name Is Earl,” “Dexter,” and “Saved”; in shows for Fuel TV; and in web-based ads and episodes for Samsung and Escada.

“Our latest sync placements point to the great depth and diversity of The Orchard’s catalogue, as well as the strengths of our Orchard Music Services licensing team,” said Greg Scholl, chief executive of The Orchard. “Our staff is knowledgeable and passionate about our catalogue, and they are better equipped than anyone to direct advertising, film, and TV clients to those little-known treasures of our catalogue – tracks that can really breathe life into an ad or a scene in a move or TV show.”

About The Orchard
The Orchard is the world’s leading digital distributor and marketer of independent music, with a catalogue of more than one million tracks representing 73 countries, thousands of labels, and every music genre. This catalogue includes titles from multi-platinum acts such as Green Day, Coldplay, Ray Charles, and Barenaked Ladies, as well as from breaking bands like The Hold Steady, Bedouin Soundclash, and Immortal Technique. The Orchard supplies all the leading legal digital music stores and mobile operators throughout the world and markets its labels’ catalogues for sync song placements in films, commercials, and television shows. The company is owned by Dimensional Associates, the private equity arm of JDS Capital Management, Inc. whose portfolio companies also include eMusic and Dimensional Music Publishing. The Orchard is headquartered in New York and London, with offices in 23 countries and six continents. For more information, please visit: www.theorchard.com