MEXICAN POWERHOUSE MUSART SELECTS THE ORCHARD AS GLOBAL DIGITAL MARKETING AND DISTRIBUTION PARTNER
Agreement Marks the First Time the Iconic Label’s Catalogue Will Be Available Digitally
New York, NY and London, UK – February 27, 2007 - The Orchard, the world’s leading digital distributor and marketer of independent music, and leading Mexican independent label Discos Musart today announced an exclusive worldwide digital distribution and marketing agreement. This will be the first time that Musart’s vast catalog – which includes iconic Grammy-winning artists like Joan Sebastian, Pepe Aguilar, Cuisillos, and Alberto Vazquez, among others, as well as deep archives of vital genres like Regional Mexican, salsa, cumbia, Latin rock, and more – will be available in the digital space.
“We’re very proud to take our first step into the digital world and the future of the music industry with a solid partner like The Orchard. I have no doubt that their expertise in the digital space and their industry-leading marketing and merchandising efforts will be a tremendous complement to Musart’s tradition of producing great quality music for more than half a century,” said Eduardo Baptista Lucio, chief executive officer of Discos Musart.
“Musart accounts for 30% of the Regional Mexican market, 6% of the global Latin market and 6% of the U.S. Latin market – a staggering feat for a label that has remained fiercely independent. No other label in the Latin music industry has a catalogue of this depth and quality,” said Greg Scholl, chief executive of The Orchard. “The fact that Musart has chosen The Orchard for its debut in the digital sphere is a source of great pride for us. More importantly for Latin music fans, this relationship means that one of the most treasured catalogues is now available at every major digital retail destination globally. Musart will reach new audiences as we aggressively market and promote this sought-after music through our digital retail partners.”
About Musart
Founded in 1948 by entrepreneur Mexican entrepreneur Eduardo Baptista Covarrubias, Musart is the leading independent label in the Mexican and Latin American recording industries, with a roster that includes hit makers Joan Sebastian, Paquita la del Barrio, Antonio Aguilar, Olga Guillot, Banda Cuisillos, Lucha Villa, Pancho Barraza, Mi Banda el Mexicano, Chalino Sanchez, Pepe Aguilar, Alberto Vazquez and many others. In addition, the Musart family includes the renowned catalogs T.H. (Venezuela) and Panart (Cuba), as well as sister companies Balboa Records USA and Balboa Records Venezuela. Musart also owns the respected publishing group EDIMUSA/Vander Music and has represented the EMI, Capitol, Warner Bros., and Ariola catalogues.
About The Orchard
The Orchard is the world’s leading digital distributor and marketer of independent music, with a catalogue of more than one million tracks representing 73 countries, thousands of labels, and every music genre. This catalogue includes titles from multi-platinum acts such as Green Day, Coldplay, Ray Charles, and Ice T, as well as from breaking bands like The Hold Steady, Bedouin Soundclash, and Immortal Technique. The Orchard supplies all the leading legal digital music stores and mobile operators throughout the world and markets its labels’ catalogues for sync song placements in films, commercials, and television shows. The company is owned by Dimensional Associates, the private equity arm of JDS Capital Management, Inc. whose portfolio companies also include eMusic and Dimensional Music Publishing. The Orchard is headquartered in New York and London, with offices in 23 countries and six continents.
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