THE ORCHARD AND HUAWEI PARTNER TO LAUNCH INNOVATIVE AND POWERFUL NEW MOBILE TECHNOLOGY AND SERVICE

Huawei Incorporates The Orchard's Vast Music Catalogue In Groundbreaking Digital Music Service Solution

NEW YORK, LONDON and SHENZHEN, CHINA - February 20th, 2007 - The Orchard, the world’s leading digital distributor and marketer of independent music, today announced an agreement with Huawei Technologies, the multi—billion dollar global leader of next-generation telecommunications networks. Under the agreement, Huawei will leverage the rich and extensive music catalogue and digital marketing expertise of The Orchard to launch and develop Huawei’s new Active Music offering (AIMI), an integrated digital music solution based on revolutionary network-creating architecture.

Through AIMI, a powerful E2E solution, Huawei will enable mobile operators to offer their customers a powerful, private-label digital music service allowing for customization by location, demographic and customer segmentation. Mobile operators will draw from The Orchard’s diverse, global catalogue and savvy marketing team to program music to satisfy the needs of each customer segment.

Huawei serves 28 of the world’s top 50 mobile operators and is committed to providing innovative and customized products, services and solutions to create long-term value and potential growth for its customers. As a world leading pioneer in the digital music, Huawei has provided high-quality digital music services for 160 million subscribers all over the world.

 “Huawei’s vision is to enrich life through communication, and our mission is to focus on our customers’ market challenges and needs by providing solutions and services that consistently create maximum value for them, and the AIMI Digital Music Solution is created to serve our customers,” said Ms. Linda Shuai, Huawei Vice President, Application and Software. “The Orchard’s leading position in digital music distribution and marketing adds tremendous value to our AIMI offering and we are excited about the opportunity to work together with The Orchard to further explore and develop the global digital music market.”

“The Orchard not only demonstrated in-depth knowledge of the digital music market but a comprehensive understanding of the telecommunications industry and how they relate to each other, particularly in the areas of customer acquisition and retention” said Daniel Lee (Li Sheng), director of Huawei responsible for the AIMI Digital Music Solution. “We are pleased to have The Orchard as a key partner as we endeavor to play a major role in the digital music market.”

“Huawei appreciates the vital role independent music plays as the lifeblood of new talent in the music industry, and with a global market share of over 30%, appreciate that it is the single largest sector of the industry.  The Orchard’s unprecedented catalogue of independent music, coupled with our unique strengths as marketers, make us a natural partner for Huawei as we support them in launching AIMI,” said Greg Scholl, president and chief executive of The Orchard.

About Huawei Technologies Co, Ltd.
Huawei Technologies Co., Ltd. (“Huawei”) is a leader in providing next generation telecommunications network solutions for operators around the world. The company is dedicated to providing innovative and customized products, services and solutions to create long-term value and potential growth for its customers. Huawei’s products and solutions are deployed in over 100 countries and serve 28 of the world’s top 50 operators, as well as over one billion users worldwide.
For more information, please visit: www.huawei.com.

About The Orchard
The Orchard is the world’s leading digital distributor and marketer of independent music, with a catalogue of more than one million tracks representing 73 countries, thousands of labels, and every music genre. This catalogue includes titles from multi-platinum acts such as Green Day, Coldplay, Ray Charles, and Ice T, as well as from breaking bands like The Hold Steady, Bedouin Soundclash, and Immortal Technique. The Orchard supplies all the leading legal digital music stores and mobile operators throughout the world and markets its labels’ catalogues for sync song placements in films, commercials, and television shows. The company is owned by Dimensional Associates, the private equity arm of JDS Capital Management, Inc. whose portfolio companies also include eMusic and Dimensional Music Publishing. The Orchard is headquartered in New York and London, with offices in 23 countries and six continents.