INTRODUCTION

In last week’s Inside The Orchard, we provided an overview of how the increase in royalty rates for Internet radio may limit the number of webcasts and, therefore, the opportunities to discover independent music. On April 19, SoundExchange announced that it has approached commercial and non-commercial webcasting services to explore mutually beneficial business arrangements that help to foster growth of Internet radio and provides fair compensation to creators of music. SoundExchange collects and distributes royalties for digital audio transmission and has publicly supported the Copyright Royalty Board’s decision to increase webcasting rates. If you’d like to support the SaveNetRadio coalition, please sign the online petition at http://www.savenetradio.org.

NOTABLE MARKETING PLACEMENTS

Visibility boosts sales. Our Retail and Integrated Marketing teams work hard to generate creative programs that will generate promotional opportunities for your music both in traditional retail outlets as well as new media sites that will generate buzz for your titles. Here's a handful of our latest "big wins," just a small portion of the dozens of programs we run every week.

1) Austin, TX post-rockers Explosions In The Sky's critically acclaimed 2007 release All Of A Sudden I Miss Everyone received generous coverage from numerous blogs and new media sites including Artist Direct, Aquarium Drunkard, Party Ends,and SoundMojo. On the retail side, it was featured on the eMusic US home page; iTunes US Alt / Rock Indie Spotlight; MSN Music Ones To Watch; MTV Urgenewsletter new releases; Rhapsody home page; Ruckus home page; and Sony Connect indie rock banner among others .

2 ) Vamos Que Nos Vamos, the first album in 19 years as a band from mestizo giants Muchachito Bombo Infierno, received splashes on the iTunes Belgium and iTunes UK latin pages, and a 2 week feature on the iTunes UK home page.

3) Philadelphia popsters Dr. Dog received features on over 20 blogs and new media sites for their new album We All Belong, including Artist Direct, Stereogum, MySpace Music Videos,and MP3.com. The release was also featured on the eMusic US home page, Rhapsody home page and iTunes US home page and Alt / Rock Indie Spotlight and alternative page for several weeks.

4) The Grammy-nominated Soweto Gospel Choir released their third album African Spirit on Jan. 30. They received a wealth of placements, both for this title and for their previous release, 2006's Blessed. African Spirit was featured on home pages across iTunes' European stores; a splash on the iTunes UK world page; a brick on the world page of iTunes US; the new releases section of the MTV Urge newsletter; and Zune's world page. Blessed was featured on the iTunes Japan home page; iTunes UK home page; and MTV Urge world / reggae page.

5) On the mobile side, the eleventh edition of the ultra-popular Kidz Bop series was featured on Real Tone Jukebox; listed in "The Buzz" section on Flycell; the Sprint handset; and the "What's New" section on Verizon VCast.

NEW LABELS

DIM MAK [US] - Rock / Electronic
Artists: Bloc Party, Scanners, The Willowz, The Rakes, Pony Up!, Whitey and more.

GREENSLEEVES [UK] - Reggae
Artists: Dr. Alimantado, Shaggy, Shabba Ranks, Gregory Isaacs, Tippa Irie, Pato Banton, Yellowman, Beenie Man, Eek-A-Mouse, Freddy MacGregor, Barrington Levy, Wailing Souls, Sizzla, Scientist, U-Roy and more.

LIONSGATE MUSIC [US] - Soundtracks
Catalogue: Pride OST, Weeds: Music From The Showtime Original Series Vol. 2, Akeelah And The Bee OST, Employee Of The Month OST and more.

MUSART [Mexico] - Latin Music
Artists: Joan Sebastian, Paquita la del Barrio, Antonio Aguilar, Olga Guillot, Banda Cuisillos, Lucha Villa, Pancho Barraza, Mi Banda el Mexicano, Chalino Sanchez, Pepe Aguilar, Alberto Vazquez and many others.

NORTON RECORDS [US] - Rock, R&B, Blues
Artists: Hasil Adkins, Link Wray, The Sonics, The Mighty Hannibal, The Real Kids, The New York Dolls, Andre Williams, Mary Weiss and many others.

PARK THE VAN / CORNERSTONE RAS [US] - Rock, R&B, Blues
Artists: Dr. Dog, The Teeth, AWOL One, The Capitol Years, The High Strung, The Ziggens and more.

ROTANA [Saudi Arabia] - Arabic Music
Artists: Kadim Al Sahir, Amr Diab, Nawal Al Kuwaitiya, Najwa Karam, Georges Wassouf, Wael Kfoury, Abdullah Rweished, Abdulmajeed Abdullah and many more.

SANCTUARY RECORDS [UK] - Rock, Pop, Electronic, Metal, Folk, Reggae, Hip-Hop, Country
Artists: Black Sabbath, Dolores O’Riordan, DJ Yoda, The Kinks, Sprititualized, Morrisey, Tegan & Sara, Motorhead and many more.

SURFDOG [US] - Rock
Artists: Brian Setzer, Stray Cats, Slightly Stoopid, Richard Cheese, Dan Hicks and the Hot Licks, Gary Hoey, Wylde Bunch, and many more.

TRAMA [Brazil] - Brazilian Music
Artists: Gal Costa,Tom Zé, Nação Zumbi, Max de Castro, Fernanda Porto, Mombojo and many more.

UPCOMING EVENTS

NARM: Insights and Sounds.07: April 29-May 2, Chicago, IL
http://www.narm.com/Content/NavigationMenu/Convention/InSightsSounds07/default.htm
NARM's annual Convention is an exclusive event where the industry’s key players come together to make deals, hear live music, get the latest research, see the most up-to-date technology, showcase new product lines, hammer out solutions to industry issues, and network in order to find new business partners. The event will be attended by The Orchard's Vice President of Music Licensing and A&R Jordy Trachtenberg, Product Manager Lindsay Burgoon, and Vice President of Global Licensing and Operations Brad Navin, who will also speak on a panel at Digital NARM on May 2 titled "Winning At The Digital Game."

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