As your end-to-end digital and physical solution, we've built our ecosystem to serve as an extension of your team and the back office of your creative business.
Here at The Orchard, we were among the first to integrate digital and physical distribution, acknowledging the importance of selling and marketing across all formats and superior supply chain management. Whether it's a full length at HMV, an EP on Spotify, a track in a UGC video on YouTube or a ringtone through Telefonica, we supply hundreds of outlets around the world through our wholly owned and operated physical and digital distribution supply chain and asset management system, which we fondly call V.E.C.T.O.R. (Very Efficient Conduit To Our Retailers).
Sales & Marketing
With today's complex and ever-changing music landscape, our Sales and Marketing teams use their expertise and relationships to help separate your releases from the pack, offering dedicated pitches, programs and creative promotions to ensure maximum reach, awareness, and naturally, sales.
- Facilitate discovery: We drive visibility and sales at storefronts and streaming services, execute targeted online advertising and search engine optimization efforts and secure editorial features to introduce your music to new fans.
- Connect with fans: Through live video streams, email capture, listening parties and more we bring fans into the fold, and give them the tools to bring their friends, too.
- Engage fans: We'll turn casual fans into superfans through social media programs, new technology partnerships, contests and online promotions that generate valuable fan interaction.
- Grow your sales: Together with you we create unique products that are tailored to your release strategies, from custom compilations and playlists to engaging direct-to-consumer campaigns and premium bundles. Add bonus material, exclusives, pre-orders and flexible pricing to that, and you have all the tools you need to drive your sales.
Check out some of our case studies on The Daily Rind!
The Orchard Workstation is a transparent, user-friendly platform that offers robust content management, marketing and financial tools while you retain complete control of your business. Here's a snapshot of what you'll access:
Get your music heard in films, TV shows, ads and games through The Orchard's Concentrated Music sync licensing platform. Our fully staffed team works with a trusted network of music supervisors, studio executives and agency producers to navigate our catalogue and deliver handpicked music to achieve the perfect fit between visuals and sound. We also post new licensing opportunities within the Concentrated Music dashboard, empowering clients to submit tracks that fit the requests.
As part of our total music solution, we help you manage your rights and exploit new revenue streams. Our fully staffed licensing department handles the publishing approval, licensing, accounting and royalty payouts so that you can sell third-party compositions. If you own your publishing, we can collect worldwide royalty payments and licensing administration on your behalf. And finally, make sure you're not missing out on substantial revenue from your performance royalties. We actively register and collect from societies in over 30 different territories to ensure you get prompt payment directly from the source. All this is to say, we handle the complexity of mechanical licensing, pub admin and performance royalty collections so that you still have plenty of time to make music and develop artists.
At the core of our company are Orchardites, digital natives from around the world who you will come to rely on as part of your team. We have the largest client-to-staff ratio out of any distribution company and pride ourselves on being accessible, nimble and passionate. We're inherently invested in your business, which means we put your success at the forefront of everything we do.