WE DON'T JUST DISTRIBUTE YOUR MUSIC. WE AGGRESSIVELY PROMOTE
AND SELL YOUR MUSIC.

Supplying music to digital music stores is only the first step. To increase revenue, you need a merchandising team that can make your music rise above the clutter. Here are just a few ways that we do that.

 

Our marketing team has close relationships with key programmers at digital music stores. We travel the globe to visit editors and programmers – the decision makers – at iTunes, Napster, MSN and dozens more. We also maintain weekly, if not daily, contact via phone and email promoting your priorities.

 

2. Weekly Tipsheet

We create and distribute The Flashlight, a weekly tipsheet sent to the 375 most influential people in digital music retail. Decision-makers, from editors and programmers to CEOs, read our tipsheet, which contains digestible selling points for select albums, artists, genres, labels and tracks in our catalogue. The result is preferred placements. This week’s tipsheet >>

Highlights
from The
Orchard
Catologue
+ more
Track,
Album and Label of the
Week

 

3. Preferred Placements

We know how to get your music noticed. We understand the marketing and promotional opportunities at every digital store. When stores feature our music, in addition to a regular listing, sales increase anywhere from 300-1000%. When placement opportunities don’t exist, we work closely with programmers and editors to create something new that will showcase your music. View Placements >>

 

4. Weekly Playlists

We distribute weekly playlists [track compilations], based on genres, holidays, current events, moods and themes. Playlists are a fantastic way to promote emerging artists, which we bundle with well-known artists. We have seen track downloads rocket from one per month to over 1,000 per month as a result of an inclusion in a store playlist.

Example:

Love Love Love: 15 songwriters offer their takes on love.

  Artist / Track Release / Track
01.
Beck
True Love Will Find You In the End
The Late Great Daniel Johnston: Discovered Covered
803680582503
02.
Bobby Caldwell
What You Won't Do For Love
What You Won't Do For Love
669910710456
03.
Tom Waits
Hope I Don't Fall In Love
The Early Years Vol. 2
803680797600
04.
Francis Dunnery
I'm In Love
Hometown 2001
803680527306
05.
Tim Buckley
Love From Room 109 / Strange Feelin'
Dream Letter
803680797808
06.
Ass Ponys
(Baby) I Love You (Baby)
Lohio
669910914502
07.
Ballboy
A Europewide Search For Love
A Guide To The Daylight Hours
803680800201
08.
Django Reinhardt and Stephane Grappelli with the Quintet of the Hot Club Of France
A Little Love, A Little Kiss
Parisian Swing
803680910504
09.
Terry Callier
And I Love Her
Lookin' Out
803680702604
10.
Nina Simone
Black Is The Color Of My True Love's Hair
The Amazing
669910985809

 

"We are very pleased to see the profile for Meshell Ndegeocello on iTunes and other services. We know that these placements are far from a given and that your focus and efforts made them happen. Good work!"


Randall Grass, Shanachie Entertainment Corp



"Our label covers many styles of Argentine music. The Orchard has been able to get us coverage beyond the 'Latin' and 'World Music' sections in digital music stores. We've received placements on the front page of iTunes and in their weekly newsletter, too. Also a great tango playlist on Musicmatch, and placement in online radio stations on Napster and MSN. The Orchard is also distributing a lot of ringtones for us, which is making us more money than we'd ever expected!"


Laura Tesoriero, EPSA


 

"The Orchard is our link to the digital world. They got huge Mad Professor features on iTunes and Virgin Digital. I totally recommend them for digital distribution!"


Neil Fraser (aka Mad Professor), Ariwa Sounds



"The Orchard is the best company for digital distribution, period."


Chuck D, Public Enemy founder; owner, SLAMjamz (the 21st Century Record Label)





 

 

 

 


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