The Orchard Announces Cat Kreidich as
 Director of Retail Marketing

New York — March 14, 2011 Today, The Orchard (www.theorchard.com) announced that Cat Kreidich has been named Director of Retail Marketing. Ms. Kreidich will be based in the New York office. As Director of Retail Marketing, Ms. Kreidich is responsible for revenue growth for North American digital retail outlets, conceiving and executing tailored release campaigns through creative retail promotions and pricing strategies, and maintaining and developing relationships with top retail outlets.

“Cat brings experience and expertise from the independent music sector,” says Brad Navin, CEO of The Orchard. “Her background is a perfect compliment to The Orchard’s leading marketing platform, not to mention a perfect cultural fit to our team.”

Ms. Kreidich comes to The Orchard after four years with Alternative Distribution Alliance (ADA). Ms. Kreidich started the first mobile department at ADA. She then went on to become ADA’s Director of Marketing and Sales. In this position, Ms. Kreidich oversaw the digital account management team, including the digital, video and mobile departments for 200+ labels across North America. Previously, Ms. Kreidich was the Account Manager at Virtual Music Stores, and prior to that, she was the National Director of Sales and Marketing for Ultra Records. Additionally, Ms. Kreidich marketed music at Caroline Distribution. She holds a BA in New Media & Marketing from Emerson College.

Ms. Kreidich said, “I have always been a fan of The Orchard’s nimble and innovative ways. I am thrilled to be able to call myself a part of this adept and forward thinking team.”

The Orchard first established its digital retail marketing team in 2004, and has since continued to drive and evolve its marketing efforts as new models have launched and the market has matured.

About The Orchard®
Headquartered in New York and London with operations in 26 markets around the world, The Orchard’s distribution platform supports independent music and video content owners with comprehensive digital strategies and sophisticated technology solutions. Through innovative global marketing and promotions, The Orchard drives sales across more than 100 unique digital and mobile retailers across 232 countries, as well as physical retailers across North America and Europe. Founded in 1997 to foster independence and creativity within its global clients, The Orchard is a subsidiary of Dimensional Associates. For further information, please visit www.theorchard.com.